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Building the Brand S1E1: Beyond a Necessity: How eComm Strategies Can Work Hard to Build a Brand

Nov. 12, 2020 at 1:49 PM


SnackFutures, Mondelez International’s Innovation and Venture Hub, is providing entrepreneurs an in-depth look at their innovation process through its “Building the Brand” series. The series includes 3 video discussions hosted by Taste Radio’s Mike Schneider with SnackFutures experts on what they learned from creating well-being brands in an incubator environment.

In Season 1 Episode 1 we get our hands dirty talking about product formulation, learning in retail vs. D2C, building experiments in ecommerce, and validating what you think are your differentiation points. Featured experts include Katrina Borisjuk, the Marketing Director of SnackFutures Innovation at Mondelez International and the Dirt Kitchen Snacks Lead, and Deb Vicchiarelli, the President of Spark Starter Studio.

Watch the full Building the Brand series and then join the experts on Tuesday, December 1st for virtual roundtables