Vega Coffee is the future of Direct Trade. We work with women farmers in Latin America to source, roast and package rare, high-quality coffee, and then sell to customers via our website, vegacoffee.com. We have three revenue streams: (1) direct-to-consumer single bag sales and subscriptions, (2) B2B office sales and subscriptions, and (3) private label and co-branded partnerships.
By setting up our roastery at origin, we enable farmers to capture more profits from value-added processing in the supply chain -- most of which are in roasting. Our farmers have the tools and training required to create a finished good suitable to the discerning US market, rather than sell a raw commodity to middlemen at an extractive price.