Building the Brand S1E2: The Art + Science of Building a Novel Food Brand


SnackFutures, Mondelēz International’s Innovation and Venture Hub, is providing entrepreneurs an in-depth look at their innovation process through its “Building the Brand” series. The series includes 3 video discussions hosted by Taste Radio’s Mike Schneider with SnackFutures experts on what they learned from creating well-being brands in an incubator environment.

About This Episode

Brands love to try making new ingredients into hot brands, but is your passion enough to make it stick? In Season 1 Episode 2 we explore educating the consumer, setting up your supply chain, proving your claims on an ingredient and introducing the term “rescued” in the food space. Featured experts include Paul Hofman, Head of Operations and Supply Chain for SnackFutures Innovation Hub at Mondelēz International and Thomas Dingley, Growth Innovation for SnackFutures Innovation Hub at Mondelēz International.

Each episode of Building the Brand will break down the processes and challenges related to product development, brand building, audience discovery, messaging, retail and direct to consumer and provide actionable takeaways. Following the video discussions, experts and NOSH subscribers will get together on December 1st for three roundtable discussions on investment, ecommerce and the complexities of building a kids’ brand. Registration is included in your NOSH subscription.

Join Us for the Event

Watch the full Building the Brand series and then join the experts on Tuesday, December 1st for virtual roundtables.