Launched this year by sisters Vanessa and Kim Pham, both first-generation Vietnamese-Americans, meal starter brand Omsom wants to make Asian flavors more accessible to consumers and fight the idea that these products should be relegated to the ethnic food aisle.
The brand derives its name from the Vietnamese phrase “om sòm,” meaning rambunctious and riotous. Its bold, colorful branding reflects this name perfectly and would be hard to miss on grocery store shelves or while scrolling through Instagram, while its individually portioned sampler packs make cooking with Asian flavors easy and accessible for all consumers.
