NOSH Live Winter 2022: Emma Explains – How Internet Phenomenon Emma Chamberlain Grew a Hit Coffee Company
Forget putting chocolate into your peanut butter or peanut butter ending up on your chocolate. The Creator Economy has crash landed in the food business, and no one knows where it will end. From bags of Chamberlain Coffee to Feastable chocolate bars, leading social media content creators like Emma Chamberlain and Jimmy Donaldson (“MrBeast”) are piling into product launches, taking massive youth audiences and turning them into brand obsessives. The C in CPG is morphing from Consumer to Celebrity to Creative – and we’ll analyze and understand this transformation at NOSH Live Winter 2022, taking place on Dec. 1 and 2 at the Loews Beach Hotel in Santa Monica, Calif.
Social media superstar Emma Chamberlain – the Chamberlain Coffee founder famous for YouTube, podcasting, modeling, fashion, and the mirror she holds up to her generation – will join NOSH Live for a special conversation on the convergence of the Creator Economy with the food business. Joined by Chamberlain Coffee CEO Chris Gallant, Chamberlain will take the NOSH Live audience into this new world of CPG, one in which the product choices extend from the founder’s passions to a social media audience of more than 35 million followers.
In their talk, Chamberlain and Gallant will explore the nuances of a business in which the creator is the brand, rather than its associate. They’ll explore the impact the Creator Economy will have on the existing landscape of food entrepreneurship and help the entrepreneurs in attendance understand the opportunities that exist in this fast-growing commerce milieu. It’s an incredible opportunity to hear from one of the most important voices in youth culture – one who may be on the verge of significantly rewiring the way food is marketed and sold to consumers.
Chamberlain is joining a trendsetting NOSH Live lineup that includes Whole30 founder Melissa Hartwig, Sprinkles founder Candace Nelson, and brand and retail leaders from companies like Yasso, Kroger, and Thrive Market. From the NOSH Live Pitch Slam to a Boot Camp for early-stage brands, the event is an opportunity to gain the tools, connections and knowledge to accelerate your food company’s growth.
About NOSH Live
NOSH Live is a two-day business event for the natural food industry. The cutting-edge conference drives valuable industry connections and promotes the exchange of strategies and ideas. Specific to CPG food companies, the program explores growth strategy, sales, marketing, investment, and more through case-based presentations and panels by an all-star roster of speakers.