SUMMER 2018 | JUNE 4+5 | NEW YORK, NY
You are viewing a past event. Registration is open for NOSH Live Winter 2018.

NOSH Live Summer 2018 Agenda

Below you will find the agenda for the main NOSH Live conference on Monday and Tuesday, and the introductory Bootcamp session on Sunday.


  • 12:00 PM
    -
    12:30 PM
    Boot Camp Registration & Networking

    Location: The Green Room 42 within the Yotel Hotel, just 1/2 mile from the Metropolitan West. The meeting space is on the 4th floor.

    570 10th Ave, New York, NY 10036

    ** SEPARATE REGISTRATION REQUIRED **

  • 12:30 PM
    -
    12:35 PM
    Introduction
  • 12:35 PM
    -
    1:00 PM
    The Day to Day of Food Entrepreneurship
    • Shane Emmett, CEO, Health Warrior
    • Dan Gluck, Co-Founder & Board Director, Health Warrior
    • Shane Emmett, CEO, Health Warrior
    • Dan Gluck, Co-Founder & Board Director, Health Warrior
  • 1:00 PM
    -
    1:25 PM
    Go To Market Like a Pro
    • Mike Movitz, Founder & Managing Partner, The Movitz Group
    • Mike Movitz, Founder & Managing Partner, The Movitz Group
  • 1:25 PM
    -
    1:50 PM
    Contracts for Your Contract Manufacturer
    • Jeremy Halpern, Partner & Director of Business Development, Nutter
      Jeremy Halpern, Partner & Director of Business Development, Nutter -

      Jeremy Halpern

      Partner & Director of Business Development, Nutter

      Jeremy Halpern is a partner and co-chairs and serves as the Director of Business Development for Nutter’s Emerging Companies Group. Jeremy’s practice focuses on emerging companies, private equity, venture capital and angel financing transactions, mergers and acquisitions, executive and team compensation matters, and general start-up support. Serving as the firm’s entrepreneur-in-residence, Jeremy often works on strategy and corporate development matters with companies, investors, and executives in technology, life sciences and the food and beverage industry. Jeremy is an active angel investor and is a member of the board of The Capital Network, a Boston based non-profit serving entrepreneurs seeking high growth capital. Jeremy serves on the Advisory Board and the Executive Education Committee of the MBI Health Program and on the Advisory Board of Pintley, a MassChallenge 2011 finalist company providing marketing solutions to the craft brewers and bars. He continues to serve as a mentor at MassChallenge and LearnLaunch, an expert advisor at the Innovation Hub at Brigham and Women’s Hospital, and as a speaker, reviewer, judge or mentor for MIT HackingMedicine, HackingPediatrics, the Mass Tech Transfer Center, the Mass Life Science Center, M2D2, BranchFood and Startup Institute. Previously Jeremy served on the Board and Investment Committee of MassVentures, an early stage venture capital fund funding technology companies in Massachusetts. Jeremy taught entrepreneurial leadership at Tufts University for nine years and cofounded a company in the mobile technology synchronization space. Jeremy received his B.A., summa cum laude, Phi Beta Kappa, from the University of California, Berkeley, and his J.D. from the University of California at Los Angeles.

    • Jeremy Halpern, Partner & Director of Business Development, Nutter
  • 1:50 PM
    -
    2:20 PM
    Networking Break
  • 2:20 PM
    -
    2:45 PM
    Competing with the Big Brands: Founders' Stories
    • Jeff Sampson, CEO & Co-Founder, Upside Commerce
    • Jeff Sampson, CEO & Co-Founder, Upside Commerce
  • 2:45 PM
    -
    3:10 PM
    Bargaining with Brokers, Dealing with Distributors
    • John Maggiore, Founder, Maggiore Sales and Marketing
      John Maggiore, Founder, Maggiore Sales and Marketing -

      John Maggiore

      Founder, Maggiore Sales and Marketing

      John has been in the grocery business for over 25 years, he founded Maggiore's Sales & Marketing in 2003, as a consultant and broker to the Natural/Specialty trade, with a primary focus on grocery, dairy and frozen in the Supermarket Channel. Prior to setting out on his own John was the Category Manager of Natural Food for Stop & Shop Supermarkets based in Boston, MA. John pioneered the store with-in-a-store Natural Food departments at Stop & Shop, creating over 150 departments in less than five years. Natural Food sales grew at Stop & Shop from $6 million when John took over responsibility for the department to $67 million when he left. Before John became Category Manager of Natural he had buying responsibilities in numerous categories including Specialty Cheese, Specialty Crackers, Gourmet Coffee, and Specialty Pasta as well as Frozen and Dairy Foods. Currently John is working with some leading manufacturers in the Natural Food channel including Pirate Brands, Justin's, Green Mountain Gringo, Seapoint Farms, R.W. Garcia and Angie's Popcorn, and has worked with other leading companies in the past including Bear Naked Granola, Larabar, Vita Coco and Ian's Natural Foods.

    • John Maggiore, Founder, Maggiore Sales and Marketing
  • 3:10 PM
    -
    3:35 PM
    Investors and Early Stage Brands
    • Bob Craig, Founder & CEO, Centerman Capital
      Bob Craig, Founder & CEO, Centerman Capital -

      Bob Craig

      Founder & CEO, Centerman Capital

      Bob founded Centerman Capital in 2012 with a commitment to provide early stage strategy and private equity to natural food, beverage and exceptional Founder led companies. Centerman Capital leads private equity investments through “The Power Play Fund I & II” with Bob executing the General Partner role. Prior to Centerman Capital, Bob was the CFO/VP of Finance at Food Should Taste Good. The first hire by the company’s founder, Bob was the right-hand man in growing the company by 5,000% over 6 years. Food Should Taste Good was sold to General Mills in 2012. Bob was also a co-founder and CFO of Delivered Dish restaurant delivery service based out of Portland, OR that in December 2015 sold to GrubHub after a successful process. Centerman Capital harvest events over the last 6 years have combined to create over $330 Million of shareholder value. Bob brought more than two decades of finance, operational and strategic experience building small businesses prior to the successes with Food Should Taste Good and Delivered Dish. In his senior management career Bob served as the Controller of Great Eastern Seafood, a $25 million fresh seafood wholesaler, the Controller of a $300 million Wood Procurement Organization at Sappi Fine Paper, the COO of Dining In, then the nation’s largest restaurant delivery service, and the COO at Movers Specialty Service, the nation’s leading specialty moving services company. Bob holds a Bachelor of Science/Accounting degree from Lehigh University, and was captain of the cross-country team. Bob currently resides in Needham, MA with his wife of 25 years, Elizabeth, and their 9-year- old daughter, Carly Rose. Bob is an avid golfer, Advance level USA Hockey Coach and his favorite centerman is Patrice Bergeron of the Boston Bruins.

    • Bob Craig, Founder & CEO, Centerman Capital
  • 3:35 PM
    -
    4:00 PM
    Intro to E-Commerce
    • Betsy McGinn, Founder, McGinn eCommConsulting
      Betsy McGinn, Founder, McGinn eCommConsulting -

      Betsy McGinn

      Founder, McGinn eCommConsulting

      McGinn eCommConsulting provides expertise in eCommerce strategy for CPG companies ranging from launch stage to $3 billion in sales. With over 11 years of experience with Amazon.com and other strategic eCommerce partners, Betsy works with clients on launch and business optimization strategy, product and pack develop, problem resolution and ongoing management of their eCommerce business. With eight years of eCommerce leadership at Seventh Generation, Betsy provides a unique perspective through the brand lens to guide clients in this complex channel. Additional multi- channel experience in both the US and Canada enhances the development of eCommerce strategy that balances the interests of all sales channels in order to manage channel conflict.

    • Betsy McGinn, Founder, McGinn eCommConsulting
  • 4:00 PM
    -
    5:00 PM
    Networking and Expert Tables

    All speakers listed above will have small group table discussions.

    In addition, we'll have several bonus tables:

    • Zachary DeAngelo, EVP of Operations, FDM Sales Management
    • Tim Pollak, Operating Partner & Head of Strategy, Factory LLC
    • Zachary DeAngelo, EVP of Operations, FDM Sales Management
    • Tim Pollak, Operating Partner & Head of Strategy, Factory LLC
  • 7:30 AM
    -
    9:00 AM
    Breakfast, Registration & Networking
    Location: Metropolitan West @ 635 W 46th St New York, NY 10036
  • 9:00 AM
    -
    9:10 AM
    Welcome Remarks
    • Jeffrey Klineman, Editor-in-Chief, BevNET
      Jeffrey Klineman, Editor-in-Chief, BevNET -

      Jeffrey Klineman

      Editor-in-Chief, BevNET

      As Editor-in-Chief of BevNET, Jeffrey Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeffrey is also responsible for developing the content for conferences like BevNET Live and Food and Beverage University (FBU). Jeffrey previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. Jeffrey is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeffrey has also been named in Forbes as one of the 25 Most Influential Kingmakers in Consumer and Retail Companies. He is still trying to live that one down.

    • Carol Ortenberg, Editor, NOSH
      Carol Ortenberg, Editor, NOSH -

      Carol Ortenberg

      Editor, NOSH

      Carol is the Editor of NOSH, BevNet’s media property focusing on Natural, Healthy, Sustainable and Organic food products. Carol previously worked and consulted for several consumer goods companies, many within the food space. She also was on the marketing team for Whole Foods Market in the North Atlantic region. Prior to focusing on the food industry, Carol worked at several tech companies, including HubSpot, and served as a consumer researcher at AMP Agency. A graduate of Brandeis University in Journalism, Cultural Anthropology and Theater Arts, Carol is passionate about the food, agriculture and beverage industries.

    • Jeffrey Klineman, Editor-in-Chief, BevNET
    • Carol Ortenberg, Editor, NOSH
  • 9:10 AM
    -
    9:35 AM
    Food, Beverage, and Business -- Leadership Notes from the Chairman and TeaEO
    • Seth Goldman, Chairman, Beyond Meat; TeaEO, Honest Tea
      Seth Goldman, Chairman, Beyond Meat; TeaEO, Honest Tea -

      Seth Goldman

      Chairman, Beyond Meat; TeaEO, Honest Tea

      Seth Goldman co-founded Honest® Tea in 1998 with Professor Barry Nalebuff of the Yale School of Management. In March 2011, Honest Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of Honest Tea’s mission by becoming the first organic and Fair Trade brand in the world's largest beverage distribution system. Today, Honest Tea is the nation’s top selling ready-to-drink organic bottled tea and Honest Kids® is the nation’s top-selling organic kids’ juice drink. The brands are carried in more than 130,000 outlets in the United States, including all Wendy’s, Chik-fil-A, and SUBWAY restaurants. In 2016 Honest Tea’s distribution expanded to Europe. In 2016, Seth transitioned to a new role at Honest Tea as TeaEO Emeritus and Innovation Catalyst for Coca-Cola’s Venturing & Emerging Brands business unit. This transition allows him to take on an additional role as Executive Chairman of Beyond Meat, a privately held California-based enterprise on the cutting edge of plant-based protein research and development. In 2015 Seth was named the #1 Disruptor by Beverage World, and Beverage Executive of the Year by Beverage Industry magazine; he was also inducted into the Washington DC Business Hall of Fame. Seth has also been recognized by the United States Healthful Food Council with a REAL Food Innovator Award for helping change the food landscape by providing options that are healthier for both the body and the planet. Seth serves on the advisory boards of Ripple Foods, the Yale School of Management, the American Beverage Association, and Bethesda Green (a local sustainability non-profit he co-founded). He graduated from Harvard College (1987) and the Yale School of Management (1995), and is a Henry Crown Fellow of the Aspen Institute. Seth and Barry are the authors, along with graphic artist Soongyun Choi, of The New York Times bestseller Mission in a Bottle. The book, told in comic book form, captures their efforts to create a mission-driven business in a profit-driven world. Seth lives with his wife and three sons near Honest Tea’s Bethesda, MD headquarters in an eco-friendly house.

    • Seth Goldman, Chairman, Beyond Meat; TeaEO, Honest Tea

     Watch Video

  • 9:35 AM
    -
    10:00 AM
    Thriving Brands: Retailing, Mission, and E-Commerce
    • Jeremiah McElwee, Senior VP of Merchandising & Product Development, Thrive Market
      Jeremiah McElwee, Senior VP of Merchandising & Product Development, Thrive Market -

      Jeremiah McElwee

      Senior VP of Merchandising & Product Development, Thrive Market

      A twenty-five year veteran of the Natural Products industry, Jeremiah has been on all sides of the business and supply chain, literally from seed to shelf. Thrive Market’s Senior Vice President of Merchandising + Product Development, Jeremiah also served for 7 years as the Executive Global Coordinator for the Beauty, Apparel & Wellness categories at Whole Foods Market, a $1.5 billion annual division of the business during his tenure. During his time at WFM, he pioneered multiple, industry changing, quality standard initiatives including natural beauty standards (AKA WFM’s Premium Body Care standard), organic labeling requirements for personal care, and the largest ever sustainable packaging guidelines for a major retailer later adopted by WalMart. Jeremiah is also a passionate advocate for and creator of Fair Trade standards that changed the natural products landscape. In addition to developing hundreds of branded products that line natural food store shelves and managing the Whole Foods & 365 private label brands, he also helped Dr. Andrew Weil develop his branded product platform. Thrive Market launched in November 2014 and has skyrocketed to become the largest national Non-GMO food retailer in the US while democratizing access to natural + organic foods for all Americans. Jeremiah was part of the startup team and built the initial product launch catalog and also is responsible for Thrive Market’s premium quality, yet value priced, private label program. Since December 2015, Thrive has launched over 370 private label items with over 500 more products in the pipeline scheduled for launch in 2018 & beyond! 98% of the items launched to date are Certified Organic with a focus on regenerative agriculture practices as well. Jeremiah and his team spend countless hours sourcing the highest quality, organic + non-GMO products so that Thrive Market Members can feel confident they are getting the absolute best for themselves and their families everyday. When not working as an eco-superhero, he can be found in the Texas Hill Country practicing hot vinyasa yoga, spending time with his daughters, or checking the surf report and planning his next escape to the coast.

    • Jeremiah McElwee, Senior VP of Merchandising & Product Development, Thrive Market

     Watch Video

  • 10:00 AM
    -
    10:25 AM
    Build Your Badass Brand Voice
    • Natasha Case, CEO & Co-Founder, Coolhaus
      Natasha Case, CEO & Co-Founder, Coolhaus -

      Natasha Case

      CEO & Co-Founder, Coolhaus

      Natasha Case founded Coolhaus in 2009 with Freya Estreller after she was working in architecture at Walt Disney Imagineering. They launched their architecturally-inspired, unique ice cream sandwich company from their barely driveable postal van at the Coachella Music Festival to an audience of 100,000. They built a loyal following over the festival weekend and returned to LA to an abundance of viral press, a rapidly building social media following, and an eager foodie audience. Since then, Natasha has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, Linked in 10 under 35 for Food & Leisure, as well as being featured in many national publications and radio like Cosmo, Dwell, and NPR, and TV shows including Food Network’s Chopped, Barefoot Contessa, Unique Sweets, Good Morning America, King of Cones, Andy Cohen Live and many more. The company has become one of the leading innovative small dessert businesses, growing significantly to include 4 trucks and 2 storefronts in LA, 2 trucks and one cart in NYC, and 4 trucks in Dallas, Texas. Moreover, consumers can now find Coolhaus’ pre-packaged ice cream sandwiches, hand-dipped bars, and hand-packed pints in 6,000+ gourmet grocery stores nationally, including Whole Foods and Gelson's, and larger retailers like Meijer and Safeway, and now internationally in Asia and the Middle East.

    • Natasha Case, CEO & Co-Founder, Coolhaus

     Watch Video

  • 10:25 AM
    -
    11:00 AM
    Networking Break & Livestream Studio
  • 11:00 AM
    -
    11:25 AM
    The Investment Environment for Food Brands
    • Zoe Leavitt, Senior Intelligence Analyst, CB Insights
      Zoe Leavitt, Senior Intelligence Analyst, CB Insights -

      Zoe Leavitt

      Senior Intelligence Analyst, CB Insights

      Zoe Leavitt is a senior intelligence analyst at CB Insights focused on CPG and retail innovation. Zoe's research has been featured in the New York Times, Wall Street Journal, Good Morning America, and more, and Zoe was named the #1 voice in retail for 2018 by LinkedIn. Along with her data-driven reports, she also leads the weekly newsletter CPG Insights. Prior to joining CB Insights, Zoe worked in equity research at Cowen and drove consumer analytics efforts at the consumer finance group of the Bank of China in Shanghai. Zoe graduated from Stanford University with a degree in International Relations.

    • Zoe Leavitt, Senior Intelligence Analyst, CB Insights

     Watch Video

  • 11:25 AM
    -
    11:50 AM
    Disrupting Big Categories -- By Building Big Brands
    • Livio Bisterzo, Founder, Green Park Brands & HIPPEAS
    • Livio Bisterzo, Founder, Green Park Brands & HIPPEAS

     Watch Video

  • 11:50 PM
    -
    12:15 PM
    Feedback, Failing Fast, and Flying High in Direct to Consumer
    • Rachel Drori, Founder & CEO, Daily Harvest
      Rachel Drori, Founder & CEO, Daily Harvest -

      Rachel Drori

      Founder & CEO, Daily Harvest

      Rachel Drori is the founder and CEO of Daily Harvest, the direct-to-consumer brand blending health and innovation to provide delicious superfoods straight to your freezer. Founded in 2015, Daily Harvest was launched as a solution to Rachel’s own daily challenge: squeezing in healthy, nutritious meals into her busy life. From the early days of hand-delivering homemade smoothies from her car, Rachel has built Daily Harvest into one of the fastest-growing nutritional food brands in the U.S. The company has over 100k subscribers, delivering activated breakfast bowls, “nice cream” sundaes, and soups to freezers across the U.S. Today, Rachel continues to reimagine ‘frozen fresh’ to make health foods convenient without sacrificing nutrition or taste. Prior to founding Daily Harvest, Rachel harnessed her skills as a customer-centric marketing executive, leading teams at Gilt Groupe, American Express, and Four Seasons Hotels and Resorts. Rachel holds a Bachelor of Arts degree from the University of Pennsylvania and an MBA from Columbia Business School. She currently resides in New York City with her family.

    • Rachel Drori, Founder & CEO, Daily Harvest

     Watch Video

  • 12:15 PM
    -
    1:30 PM
    Lunch & Livestream Studio
  • 1:30 PM
    -
    1:55 PM
    Unilever: Scaling Sustainability
    • Matthew McCarthy, Vice President of Foods, Unilever North America
      Matthew McCarthy, Vice President of Foods, Unilever North America -

      Matthew McCarthy

      Vice President of Foods, Unilever North America

      Matthew McCarthy heads up Unilever’s Food business in North America. In his 20 years with the company Matthew has cultivated a diverse path in marketing and general management working across Foods and Personal Care. He has led a wide range of iconic consumer brands and has a passion for building teams and creating transformative growth. Matthew has received a number of industry recognitions including Cannes Gold Lion, One Show Gold Pencil, IAB MIXX and Adweek’s Brand Genius award. As Vice President Foods NA Matthew is a member of Unilever’s US country board and global Foods Leadership team. Matthew’s wife Lisa is a director at the Bronx Zoo/Wildlife Conservation Society and together they are actively involved in their personal passions of animal welfare and social justice.

    • Matthew McCarthy, Vice President of Foods, Unilever North America

     Watch Video

  • 1:55 PM
    -
    2:15 PM
    Meal Kits, Brands, and Omnichannel
    • Kyle Ransford, Founder & CEO, Chef'd
      Kyle Ransford, Founder & CEO, Chef'd -

      Kyle Ransford

      Founder & CEO, Chef'd

      Kyle is the founder and CEO of Chef'd, the only nationally distributed omni-channel perishable food platform in the U.S. Mr. Ransford is a proven entrepreneur who has successfully started several businesses, including Cardinal Investments and Bank of Manhattan. He has extensive investment banking experience, having previously worked at Hoolihan Lokey and Halcyon Asset Management, LLC. Mr. Ransford has been on the other side of the transaction as well, having successfully raised more than $50M for his own startup companies.

    • Kyle Ransford, Founder & CEO, Chef'd

     Watch Video

  • 2:15 PM
    -
    2:30 PM
    Lessons from Crowdfunded Brands: From Fundraising to Launch, and Beyond
    • Cheryl Clements, Founder & CEO, PieShell
      Cheryl Clements, Founder & CEO, PieShell -

      Cheryl Clements

      Founder & CEO, PieShell

      For Cheryl Clements, food is personal. It’s about connection. Growing up, in Smiths Falls, Ontario, Canada, Cheryl spent summers helping her mother run a pie business, with help from her Dad and brother they made close to 10,000 pies. Aptly named The Pie Shell, it was headquartered where all good startups begin; the family’s basement. After working as an accountant for 5 years, Cheryl had the opportunity to take on the tech world. She jumped at the change and for more than 15 years, she was an independent contractor, becoming a highly sought-after Senior Program/Project Manager; working with major corporations such as Hershey, General Mills, and Miller Beer and overseeing the implementation of SAP – the world’s largest enterprise resource planning software. But while this work was immensely satisfying, Cheryl yearned to do something more personal and a couple of years ago she explored crowdfunding to start her own business based on her Mom’s infamous salad dressing. As she delved into her research, it quickly became apparent that with a 75% failure rate the existing sites were clearly lacking, at least for food and beverage companies. Cheryl quickly realized that the world needed a better crowdfunding solution for food-oriented businesses, more than another salad dressing. Cheryl brings the same effective project management and forward-thinking to PieShell so all “PieShellers,” both campaigners and supporters alike, can be sure that their experience on the site is engaging, seamless and meaningful. She understands the mix of hard work, commitment, and passions that drive every entrepreneur and looks forward to helping them realize their dreams. It was from her mother that Cheryl learned what it takes to build a successful food operation, but more than that, she learned how communities grow around the food that people share. Cheryl lives in New York City with her husband, Adrian, and yes she proudly serves up her Mom’s salad dressing when entertaining!

    • Cheryl Clements, Founder & CEO, PieShell

     Watch Video

  • 2:35 PM
    -
    3:00 PM
    The Move to Meaning: Product Becomes Brand
    • Lisa Hyman, Co-Founder & Head of Strategy and Ideas, goodDog
      Lisa Hyman, Co-Founder & Head of Strategy and Ideas, goodDog -

      Lisa Hyman

      Co-Founder & Head of Strategy and Ideas, goodDog

      Lisa runs Strategy and Ideas at goodDog. She has 20+ years experience locating meaningful stories for businesses, celebrities and politicians. She's good with words and always finds the bullseye. She runs point on goodDog's strategic engagements.

    • Max Kabat, Co-Founder & Head of Relationships, goodDog
      Max Kabat, Co-Founder & Head of Relationships, goodDog -

      Max Kabat

      Co-Founder & Head of Relationships, goodDog

      Max runs Relationships. He's in charge of knowing people who know things because when you're in the business of helping high-velocity companies grow through strategic storytelling, you need a lot friends in interesting places.

    • Lisa Hyman, Co-Founder & Head of Strategy and Ideas, goodDog
    • Max Kabat, Co-Founder & Head of Relationships, goodDog

     Watch Video

  • 3:00 PM
    -
    5:00 PM
    Sampling Experience + Expo Powered by PINATA

    The NOSH Live Sampling Experience & Expo, powered by PINATA, is a two-hour networking and sampling session where the industry tries foods, catches up, talks shop and speaks with experts in the industry.

    Expert Tables:
    Raising Capital and M&A, Field Marketing, Wealth Management & Sales Strategies for Growing Food Companies

    • Stu Strumwasser, Principal, Green Circle Capital Partners
    • Bakley Smith, CFA, Green Circle Capital Partners
    • Vanessa Doll, Senior Project Manager, Freshmade Brands
    • Matt Cave, Director, New Business & Strategy, Freshmade Brands
    • Bob Burke, Founder, Natural Products Consulting Group
      Bob Burke, Founder, Natural Products Consulting Group -

      Bob Burke

      Founder, Natural Products Consulting Group

      As a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in strategic planning, growth strategies, writing sales, marketing and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, branding and trade spending management. He is also the co-author and co-publisher of the Natural Products Field Manual, Fourth Edition and The Sales Manager's Handbook. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development and Vice President, Marketing & Sales. He has held marketing positions with Colombo, Inc. and Sperry Top-Sider. He received an MBA from Babson College.

    • Susie Sapp, Business Development Manager - Field Marketing, Switch
    • Stu Strumwasser, Principal, Green Circle Capital Partners
    • Bakley Smith, CFA, Green Circle Capital Partners
    • Vanessa Doll, Senior Project Manager, Freshmade Brands
    • Matt Cave, Director, New Business & Strategy, Freshmade Brands
    • Bob Burke, Founder, Natural Products Consulting Group
    • Susie Sapp, Business Development Manager - Field Marketing, Switch
  • 6:00 PM
    -
    8:00 PM
    NOSH Afterparty

    Hudson Terrace, 621 West 46th Street New York, NY 10036 (next door to the conference venue)

    All registered NOSH Live Summer 2018 attendees are invited to attend. A conference badge and valid ID are required for admittance.

  • 8:00 AM
    -
    9:00 AM
    Breakfast & Registration
    Location: Metropolitan West @ 635 W 46th St New York, NY 10036
  • 9:00 AM
    -
    9:05 AM
    Welcome
    • Jeffrey Klineman, Editor-in-Chief, BevNET
      Jeffrey Klineman, Editor-in-Chief, BevNET -

      Jeffrey Klineman

      Editor-in-Chief, BevNET

      As Editor-in-Chief of BevNET, Jeffrey Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeffrey is also responsible for developing the content for conferences like BevNET Live and Food and Beverage University (FBU). Jeffrey previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. Jeffrey is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeffrey has also been named in Forbes as one of the 25 Most Influential Kingmakers in Consumer and Retail Companies. He is still trying to live that one down.

    • Jeffrey Klineman, Editor-in-Chief, BevNET
  • 9:05 AM
    -
    9:30 AM
    Roles Meet Revenue: Developing Company Culture
    • Peter Burns, President & CEO, ONE Brands
      Peter Burns, President & CEO, ONE Brands -

      Peter Burns

      President & CEO, ONE Brands

      A seasoned food veteran with a knack for accelerating sales, Peter Burns joined the ONE team in 2017 as a next step in his impressive career in the food and beverage industry. Most recently, Burns led Justin’s Nut Butter as President and CEO. Working hand-in-hand with founder and namesake Justin Gold, Burns developed and executed a successful 2-year plan culminating in a $286 million acquisition by Hormel. Prior to this, Burns left a trail of success in positions such as President of Celestial Seasonings and CSO of Hain Celestial USA, where he performed CEO-like responsibilities and focused on sales growth and volume forecasting in dominant retailers across the US, leading to 20 consecutive quarters of top and bottom line growth. Burns was tapped as a leader for ONE by renowned venture capital fund CAVU, founded by CPG veterans Rohan Oza, Clayton Christopher, and Brett Thomas. His 20+ years of experience is anchored in sales, most notably as President of Sales and Marketing at Jones Soda Co, and before that as the Vice President of Sales at IZZE Beverage Company. At IZZE, Burns developed a long-term strategic plan that achieved $20 million in sales in less than two years. He also held senior executive positions at the Mauna Loa Macadamia Nut Corporation and The Hershey Company. Burns is a graduate of Randolph Macon College and currently resides in Boulder, Colorado.

    • Peter Burns, President & CEO, ONE Brands

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  • 9:30 AM
    -
    9:55 AM
    From the Frontlines: Biena Scales Up
    • Poorvi Patodia, CEO & Founder, Biena Snacks
      Poorvi Patodia, CEO & Founder, Biena Snacks -

      Poorvi Patodia

      CEO & Founder, Biena Snacks

      Poorvi Patodia launched Biena Snacks in 2012, when the plant-based protein snack trend was still in its infancy. Inspired by a favorite childhood snack, she started experimenting with roasted chickpeas in her own kitchen, and ultimately came up with a unique roasting process that resulted in a light and crispy texture, that maintained the protein, fiber and nutrients of a whole chickpea. Today, Biena Snacks has reached national distribution with availability in over 14,000 retail locations, secured dozens of "best snack" awards and recently introduced a first-of-its-kind line of chocolate-covered roasted chickpeas, which includes a Girl Scout Cookie™-Inspired Thin Mints™ flavor that launches in June. Poorvi has been recognized as an emerging business leader, being featured as a "Rising Star" CEO among the Inc. 5000 fastest growing companies in 2017, and one of Food Navigator USA’s “Entrepreneurs to Watch. Poorvi has her MBA from Duke University Fuqua School of Business, and lives in Boston with her husband and two daughters. She frequently mentors other budding food entrepreneurs in the Boston area, offering guidance to help grow and produce more successful local businesses.

    • Poorvi Patodia, CEO & Founder, Biena Snacks

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  • 9:55 AM
    -
    10:20 AM
    Strategic Profile: Partnering with Hershey
    • Will Lisman, President, Emerging Brands Unit, The Hershey Company
      Will Lisman, President, Emerging Brands Unit, The Hershey Company -

      Will Lisman

      President, Emerging Brands Unit, The Hershey Company

      Will Lisman is the President of the Emerging Brand Unit at The Hershey Company. Formed in 2017, the Emerging Brand Unit is a new independent operating division at Hershey that includes barkTHINS, KRAVE, Brookside along with other incubator snack brands. In this new leadership role, Will is spearheading Hershey’s snacking transformation by building a new unit to cultivate its emerging brands and a platform for future M&A. Prior to leading the Emerging Brand Unit, Will was General Manager of barkTHINS following Hershey’s acquisition of the business in 2016. At barkTHINS, Will worked hand-in-hand with its founder, Scott Semel, and management team to accelerate growth, build the brand, and upgrade its supply chain. Prior to this, Will held executive roles in Marketing and Corporate Strategy at Hershey. Will joined Hershey in 2012 from the The Parthenon Group, a management consulting firm in Boston, where he advised consumer private equity and venture capital firms and their portfolio companies on critical issues in strategy, operations, and M&A. Will holds an MBA with distinction from the Kellogg School of Management at Northwestern University and a B.S. in Management from Boston College.

    • Will Lisman, President, Emerging Brands Unit, The Hershey Company

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  • 10:20 AM
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    10:45 AM
    New Category Development: Challenges and Changes
    • Bill Keith, CEO & Co-Founder, Perfect Bar
      Bill Keith, CEO & Co-Founder, Perfect Bar -

      Bill Keith

      CEO & Co-Founder, Perfect Bar

      You could say Perfect Bar, LLC's CEO and Co-Founder Bill Keith was born a leader. After all, he’s the eldest of 13 siblings known for producing The Original Refrigerated Protein Bar on the market. Bill’s quest to create Perfect Bar began in college, when he submitted a business plan for a class project, outlining his concept for a first-of-its-kind refrigerated protein bar made with whole food ingredients — a concept hatched from a childhood recipe, created by his father. Over the next 13 years, Bill and his younger siblings worked tirelessly to turn the crowded, $6-billion protein bar industry upside down, leading consumers away from the highly-processed, non-perishable snack aisles, to the fresh and functional snack and beverage coolers where Perfect Bar continues to carve out desirable, high-velocity fridge real estate in some of the largest grocery store chains nationwide, including Costco, Target, Kroger, Safeway, Whole Foods, Trader Joe’s, Starbucks and 7-Eleven. Learn more at www.perfectbar.com.

    • Leigh Keith, COO & Co-Founder, Perfect Bar
      Leigh Keith, COO & Co-Founder, Perfect Bar -

      Leigh Keith

      COO & Co-Founder, Perfect Bar

      Leigh Keith is Perfect Bar, LLC’s Co-founder and COO, who at 19 years old launched the brand that revolutionized the highly-competitive functional foods category by producing The Original Refrigerated Protein Bar. Alongside older brother and CEO Bill, and their 11 siblings, Leigh has played an integral role in the continued success of Perfect Bar with functions spanning all facets of the company, including marketing, accounting, operations and human resources; having grown the company, today, to nearly 100 employees. Over the course of 13 years, Leigh has been consistent in her leadership style, grounded in the family culture and work-life balance on which the brand was founded. As COO, she remains steadfast in building healthy communities from the inside out, which is evident by the Perfect Bar’s clean ingredient labels, industry accolades, employee volunteer and benefits package, and regular donations to hundreds of charities each year. Learn more at www.perfectbar.com.

    • Bill Keith, CEO & Co-Founder, Perfect Bar
    • Leigh Keith, COO & Co-Founder, Perfect Bar

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  • 10:45 AM
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    11:15 AM
    Networking Break & Livestream Studio
  • 11:15 AM
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    11:45 AM
    Big Deal! Bringing RXBAR and Kellogg Together
    • Janica Lane, Managing Director, Piper Jaffray
      Janica Lane, Managing Director, Piper Jaffray -

      Janica Lane

      Managing Director, Piper Jaffray

      Janica Lane is a managing director at Piper Jaffray focused on providing investment banking and M&A advisory services to consumer companies in healthy, active and sustainable living industries, with a focus on food and beverage, as well as nutritional supplements. Prior to joining Piper Jaffray, Lane was a partner at Partnership Capital Growth, a boutique investment bank providing M&A and private placement services to health and wellness-oriented businesses. Prior to investment banking, Lane was a researcher at Stanford University’s Center for Environmental Science and Policy (CESP) and an equity research associate on Prudential Securities’ energy team. Lane has a Master of Business Administration degree from the Stanford Graduate School of Business. She received dual bachelor's degrees (international relations and Spanish) with Phi Beta Kappa honors from Stanford University. She spent six months living in Santiago, Chile, as part of her undergraduate education and is fluent in Spanish.

    • Peter Rahal, CEO & Co-Founder, RXBAR
    • Jared Rosenbaum, Senior Director, Corporate Development & Strategy, Kellogg
    • Janica Lane, Managing Director, Piper Jaffray
    • Peter Rahal, CEO & Co-Founder, RXBAR
    • Jared Rosenbaum, Senior Director, Corporate Development & Strategy, Kellogg

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  • 11:45 AM
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    12:15 AM
    Good Time or Hard Time: Innovating at the Right Time
    • Joel Clark, CEO, Kodiak Cakes
      Joel Clark, CEO, Kodiak Cakes -

      Joel Clark

      CEO, Kodiak Cakes

      Joel Clark began selling homemade flapjack mixes out of his red wagon at just 8 years old. Years later, Joel’s brother Jon took the family pancake recipe and started Kodiak Cakes in 1995. Joel took over the company in 1997 while going to college and working other jobs to keep the fledgling pancake business alive, and has been running the company ever since. Headquartered in Park City, Utah, Kodiak Cakes has grown into a multimillion dollar business with products in multiple grocery categories. Joel went to school for his undergraduate degree in economics at the University of Utah, and then went on to get his MBA at Oxford University in England.

    • Joel Clark, CEO, Kodiak Cakes

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  • 12:15 PM
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    1:30 PM
    Lunch & Livestream Studio
  • 1:30 PM
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    2:10 PM
    Pitch Slam Volume 4 Presented by 301 INC
  • 1:30 PM
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    1:45 PM
    Pitch Slam Volume 4: Sara's Snacks

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  • 1:45 PM
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    1:50 PM
    Pitch Slam Volume 4: Watermelon Road

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  • 1:50 PM
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    1:55 PM
    Pitch Slam Volume 4: Bohana

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  • 1:55 PM
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    2:00 PM
    Pitch Slam Volume 4: Grateful Sons

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  • 2:00 PM
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    2:10 PM
    Pitch Slam Volume 4: SimplyFuel

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  • 2:10 PM
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    2:30 PM
    Innovation and Emerging Brands in Convenience
    • Ashley Borden, Product Director – Center of Store, 7-Eleven
      Ashley Borden, Product Director – Center of Store, 7-Eleven -

      Ashley Borden

      Product Director – Center of Store, 7-Eleven

      Ashley Borden joined global c-store retailer 7-Eleven Inc. in 2012 and assumed her current role as Center of Store Product Director in February of 2017. During her 5 years with 7 Eleven, Ashley has successfully managed a variety of food and non-food categories: Senior Category Manager of Confectionery as well as the Category Manager for Wireless. As a member of the Merchandising team, Ashley has spearheaded initiatives which focus on managing external relationships with vendors, improving internal collaboration between cross-functional business units and developing extensive merchandising plans which emphasize customer segmentation and exclusive brand product launches. Ashley has a Bachelor of Science degree from Texas Christian University. She enjoys traveling, spending time with friends and family.

    • Ashley Borden, Product Director – Center of Store, 7-Eleven

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  • 2:30 PM
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    2:55 PM
    The Wrap-Up: A Special Discussion on the Changing Food Business
    • Gary Hirshberg, Co-Founder & Chief Organic Optimist, Stonyfield Farm
      Gary Hirshberg, Co-Founder & Chief Organic Optimist, Stonyfield Farm -

      Gary Hirshberg

      Co-Founder & Chief Organic Optimist, Stonyfield Farm

      Gary Hirshberg is Co-Founder and Chief Organic Optimist of Stonyfield Farm, the world’s leading organic yogurt producer, and the author of Stirring It Up: How to Make Money and Save the World (Hyperion, 2008). Gary frequently speaks on topics including sustainability, organic agriculture and the profitability of green business. Gary serves on several corporate and non-profit boards, including Blue Apron, Forager, Orgain, Peak Organic Brewing, and UNreal chocolates as well as Advisory Board member for Applegate. He has received 12 honorary doctorates and numerous awards for corporate and environmental leadership including a 2015 Champion for Children Award from Mount Sinai Hospital’s Children’s Environmental Health Center and a Lifetime Achievement Award by the US EPA.

    • Shazi Visram, Founder & ChairMom, Happy Family Brands
      Shazi Visram, Founder & ChairMom, Happy Family Brands -

      Shazi Visram

      Founder & ChairMom, Happy Family Brands

      Shazi Visram is an entrepreneur and mother committed to bettering the world through business that is socially, financially, and environmentally enlightened. Visram is the Founder and ChairMom of Happy Family Brands, which she led to become the #1 organic baby food company in the US market with disruptive innovations that have democratized organic food for new families. Visram's business focus is rooted in an unflinching dedication to the health and wellness of children and families around the world. As an advocate of social entrepreneurship, Visram is actively engaged as an investor and advisor to companies innovating for a brighter future, including EpiBone, Bulletproof, Ovia Health, Frontier Nutrition, and Recycle Track Systems. Additionally, Visram holds a seat on the board of Environmental Working Group and serves on the Board of Overseers at her alma mater, Columbia Business School.

    • Bill Weiland, Founder & CEO, Presence Marketing
      Bill Weiland, Founder & CEO, Presence Marketing -

      Bill Weiland

      Founder & CEO, Presence Marketing

      Bill started working in a natural food store when he was 16 and began reading books on nutrition and healthy living at a fervent pace. Paavo Airola, Norman Walker and Paul Bragg were some of the early natural food enthusiasts who influenced his lifestyle choices, along with the inimitable Dr. John R. Christopher, an early pioneer in herbal medicine. After nearly a dozen years of working in the Natural Products Industry, in varied roles within the sales and retail sectors, he launched Presence Marketing in January, 1990. He is surrounded by a dedicated cast of creative and intelligent people who carry out the mission of bringing healthy products to consumers, with great energy, passion, and resolve. With nearly 35 years of industry experience, he is uniquely qualified to lead Presence Marketing/Dynamic Presence during booming as well as unstable economic times. His passion for sustainable agriculture, healthy foods and integrated medicine are key drivers behind his commitment to continue building Presence Marketing/Dynamic Presence, the only independently owned, national - natural products brokerage in the United States.

    • Gary Hirshberg, Co-Founder & Chief Organic Optimist, Stonyfield Farm
    • Shazi Visram, Founder & ChairMom, Happy Family Brands
    • Bill Weiland, Founder & CEO, Presence Marketing

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  • 2:55 PM
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    3:00 PM
    Pitch Slam Winner Announcement & Conference End