NOSH LIVE PITCH SLAM: YOUR BRAND CENTER STAGE
The challenge? Create a lasting impression in 4 minutes. Present your brand on the NOSH Live stage and get noticed within the healthy food industry.
Emerging natural food brands competing for the crown. Respected industry veterans (investors, brand owners, retailers, and consultants) judging the finalists. Engaged conference attendees and livestream viewers.
An industry awareness advertising package valued at $10,000. Actionable advice from expert judges. Priceless exposure.
Accelerate Growth with Industry Awareness and Connections
NOSH Live Pitch Slam, presented by General Mills' 301 INC incubator, puts your brand in the spotlight. Craft your perfect pitch and present on the main stage to the audience, our panel of expert judges from brands, retail, investment, consulting and design and to our international livestream audience. Brands that pitch gain a certain celebrity status among attendees during the show, making conversations with experts, investors and partners happen naturally.
After your brand pitches, our judges will provide instant feedback on market opportunity, packaging, viability and the pitch. The winner will receive the title of Pitch Slam champion, an interview on the livestream and an awareness package valued at $10,000.
Prioritize Attending, This is a Commitment
While there are no costs associated with applying, Pitch Slam participants must be registered attendees for the conference. Only 5 brands are pitching, but more than 100 brands will be attending. Our editorial and marketing teams will be meeting with as many brands as possible at the event as well. We want to share your stories with our audience, the Pitch Slam is just one of the many ways to get there!
Pitching creates opportunities to have conversations with experts who can help answer your questions and partners who can help grow the business, but you can also find these opportunities through savvy networking at NOSH Live. The main stage and bootcamp content are focused on actionable insights in topics like growth, capitalizing your company, production and marketing.
If you pitch, your time is not always your own. We start by asking you to make a short, smart-phone quality video to show us who you are. There are presentation guidelines and deadlines. You will need to prepare ahead of your pitch and then receive instant feedback -- both positive and critical -- from the judges and the audience.
That said, no matter how well your pitch is received, most of the judges are available for feedback after and many are happy to maintain a relationship with participants. Pitching might mean you miss some valuable on-stage insights or a great conversation. There are trade-offs that will make the experience different than attending without pitching. It is worth the time and effort, but there is a lot of time and effort necessary to craft the winning pitch.
Previous Contestants Who Made the Commitment to Pitch
Pitch Slam Volume 4 Judges
Founder, Sonoma Brands
Jon founded Sonoma Brands in January 2016 to invest in high-growth, emerging consumer brands and selectively incubate new concepts. Through Sonoma Brands, Jon intends to build a leading growth equity fund exclusively focused on the CPG space. As a successful entrepreneur with experience in building multiple brands, Jon understands a founder’s need to look beyond capital and select a partner with value-add capabilities around sales, marketing, supply chain operations, and R&D. Jon oversees current and prospective portfolio investments and leads the firm’s investment and operation teams. Jon began his career steering the sales & marketing for Viansa, his family’s winery, and eventually leading the business as President, becoming one of the most successful destination wineries in the Napa and Sonoma valleys. After helping drive the M&A process leading up to Viansa’s sale, Jon served as Managing Director of wine.com, assisting in the turnaround toward its first profitable quarter. As an avid runner training for the New York City Marathon in 2009, Jon realized the opportunity to turn jerky, a commonly used training food, into something truly special. Influenced by his wine background, Jon founded KRAVE Pure Foods (“KRAVE”) to create a differentiated jerky brand with culinary-inspired flavor profiles and all-natural ingredients. As the Founder and CEO of KRAVE, Jon led one of the most disruptive, fastest growing CPG brands in the industry, culminating in the company’s acquisition by The Hershey Company in 2015.
CEO & Co-Founder, Coolhaus
Natasha Case founded Coolhaus in 2009 with Freya Estreller after she was working in architecture at Walt Disney Imagineering. They launched their architecturally-inspired, unique ice cream sandwich company from their barely driveable postal van at the Coachella Music Festival to an audience of 100,000. They built a loyal following over the festival weekend and returned to LA to an abundance of viral press, a rapidly building social media following, and an eager foodie audience. Since then, Natasha has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, Linked in 10 under 35 for Food & Leisure, as well as being featured in many national publications and radio like Cosmo, Dwell, and NPR, and TV shows including Food Network’s Chopped, Barefoot Contessa, Unique Sweets, Good Morning America, King of Cones, Andy Cohen Live and many more. The company has become one of the leading innovative small dessert businesses, growing significantly to include 4 trucks and 2 storefronts in LA, 2 trucks and one cart in NYC, and 4 trucks in Dallas, Texas. Moreover, consumers can now find Coolhaus’ pre-packaged ice cream sandwiches, hand-dipped bars, and hand-packed pints in 6,000+ gourmet grocery stores nationally, including Whole Foods and Gelson's, and larger retailers like Meijer and Safeway, and now internationally in Asia and the Middle East.
Business Development Principal, 301 Inc.
Pete Speranza, A native New Yorker, joined General Mills 21 years ago. He spent his first 15 years honing his skills in supply chain/engineering across all the General Mills platforms and temp states while receiving an MBA from the University of Minnesota. From there, He took on a business development role and helped to create and shape the General Mills venture arm called 301INC. He currently leads a lot of the scouting activities and manages the supply chain efforts across the portfolio. Pete also has a lot of passion about helping the local food innovation ecosystem and has founded the food division for the largest state-wide innovation competition in the country called the MN cup. He is also a food innovation thought lead and has spearheaded a vision of creating a national recognized food innovation hub for the state of Minnesota. This effort has cultivated into a local organization called Grow North. A fun fact about Pete is his first career was as a professional ice hockey player which took him around the world.
Vice President of Innovation & Brand Development, Presence Marketing
Growing up in the Pacific Northwest and with family roots in the Deep South, gardening, gathering, hunting and preserving real food shaped her basic food philosophy: know where your food comes from, prepare it with care and enjoy time around the table. With nearly 20 years serving the natural and organic food industry, Tracy has focused on building transformative food brands for consumers and building enterprise value for companies. As Vice President of Innovation and Brand Development, Tracy Miedema heads up innovation at Presence Marketing the nation’s leading natural products broker, where she oversees the company’s two investment portfolios. From start-ups to Fortune 50 food & beverage, she works closely with companies to optimize their growth, profitability, and positive impact on people and the planet. She has served for 5 years on the US Federal regulatory advisory committee for organic, the USDA National Organic Standards Board, including Chair of the Board. Past roles include Director of Product Innovation for Earthbound Farm/ WhiteWave Foods, creating consumer brands for Stahlbush Island Farm, and Marketing with General Mills' Small Planet Foods Division. Since 2012, Tracy has led graduate student teams in product innovation at the Darden School of Business at the University of Virginia. Tracy holds a BA from the University of Washington and an MBA from Western Washington University. She is lives with her family in rural Oregon.
This application is CLOSED. Apply for Pitch Slam Volume 5 this November in Santa Monica.