NOSH Live Winter 2022: How Online Brands Jump to Brick-and-Mortar Stores with Kirsten Hogan
Build a reputation online. Scale in stores. Even if it’s not the official playbook for omnichannel brands, it’s one that is fast becoming a core strategy.
NOSH Live will feature a presentation from a leading practitioner of the art of moving omnichannel brands into brick and mortar retail locations when Kirsten Hogan, co-founder of Sana Sano Growth and Innovation Partners takes the stage.
NOSH Live takes place on Dec. 1 and 2 at the Loews Santa Monica Beach Hotel, and will feature a variety of talks and panels designed to help food entrepreneurs plan for growth. This talk focuses on an area – that transition from incubation to the wider retail world – that has changed with the growth of a variety of online sales channels.
Through Sana Sano, Hogan has emerged as a leader in the establishment and implementation of growth strategies for brands that have built touchpoints online and are seeking to leverage them as they grow in stores. A 19-year veteran of the UNFI team, Hogan led the e-Commerce channel for that key national distributor after a career spent working on retail category management and retail services; that background allows her to see the complete playing field of growth channels for brands she’ll offer best practices for those looking to take their online success and move it on-shelf.
This talk will give emerging entrepreneurial food brands a way to think about the ways they can grow while taking multiple channels into play; beyond that, it will show successful examples of the way that approach translates from new, online incubation channels into wider distribution.
NOSH Live is a little over a month away! Our discounted room block at the Loews Santa Monica Beach Hotel is still available. Stay right at the venue, just steps from the action. Rooms are available on a first-come, first-served basis, so reserve yours today. Once you register for the conference, you will receive the link to the room block.
About NOSH Live
NOSH Live is a two-day business event for the natural food industry. The cutting-edge conference drives valuable industry connections and promotes the exchange of strategies and ideas. Specific to CPG food companies, the program explores growth strategy, sales, marketing, investment, and more through case-based presentations and panels by an all-star roster of speakers.