Entrepreneurs have a love-hate relationship with the big CPG companies: they make fun of their lumbering approach to innovation and their distance from consumers, but they admire their distribution efficiency and crave their resources. Entrepreneurs say they make and sell better products than the big CPG companies, but are often in the business to sell those companies they start to the very same companies they’re trying to outwork.

And there are a lot of things larger corporations do right, be it in hiring, retail strategy, even encouraging innovation throughout their organizations, rather than just on the product side.

At NOSH Live Winter 2023, attendees will hear from executives who are familiar with both ends of the industry spectrum, having spent time at global companies before going on to lead or launch their own brands. Panelists will include Arnulfo Ventura, who was formerly the CEO at Alter Eco and Beanfields after working at PepsiCo, as well as Denise Woodard, started Partake Foods after six years at Coca-Cola.

Attendees will walk away from the session with a better understanding of the things that some big food companies do well, and the ways they can adapt them, including:

• Structuring your organization to balance workload while avoiding over-staffing
• What a structured, yet progressive, innovation schedule can look like.
• How to be quick to respond to market forces, while not falling into the trap of jumping on trends.
• How to think long-term when making decisions.

Together, our panelists will share the tactics they’ve carried with them from big CPG as well as the practices they shed after making the jump.

Register for NOSH Live Winter 2023 >>

NOSH Live attendees can also enjoy presentations from expert speakers on topics affecting the natural food industry, retailer 1:1 meetings, consultations with SPINS, dedicated networking time, product sampling, the NOSH Live Pitch Slam, Elevator Talk, Boot Camp for startups, and more.

About NOSH Live

NOSH Live is a two-day business event for the natural food industry. The cutting-edge conference drives valuable industry connections and promotes the exchange of strategies and ideas. Specific to CPG food companies, the program explores growth strategy, sales, marketing, investment, and more through case-based presentations and panels by an all-star roster of speakers.