Accelerating Sustainable Growth at Scale
NOSH Live is a show designed to grow the better-for-you food industry by supporting the needs of the food brands driving it forward. The event brings community all-stars to the stage to provide actionable insights that help food businesses grow responsibly.
Off-stage we create plenty of time for sampling and discussion, and pack the show with potential partners from the supply, investment, retail and services community who have answers and solutions. Brand founders and CEOs leave the event with partners who materially impact their businesses for the better.
Vice President of Grocery, Whole Foods Market
Dan Epley is the Vice President for Whole Foods Market’s Grocery Team, based at the company’s headquarters in Austin, Texas. He leads the merchant teams for Dairy, Beverage, Frozen, Snacks, Candy, Meals, Baking, Essentials, and Breakfast. He’s a key leader for the merchandising evolution where Whole Foods Market has been moving from a decentralized, regionally based structure to a more centralized, hybrid model that is focused on customer-centric data-rich category management capabilities and improved execution. Previous to WFM he spent 26 years in Merchandising at Target Stores where he had leadership roles in Grocery, Domestics, Electronics, Home Improvement, and Sporting Goods. He’s known for brand development, innovative merchandising, strategic negotiations, marketing, process improvement, and sourcing. While not at work he enjoys going on adventures around the world, fishing remote Canadian lakes, and spending time with his family.
Founder & CEO, CAULIPOWER and Vegolutionary Foods
Gail Becker is the Founder and CEO of CAULIPOWER and Vegolutionary Foods. Already well known in professional circles, Gail’s career reached the highest levels of media, politics and business - including executive roles at Warner Bros., The U.S. Department of Health & Human Services, and Edelman. But as a mom of two boys with celiac disease, Gail was not happy with the gluten-free options available to her family. Who wants pizza that’s full of sugar and chemicals, or doesn’t taste anything like pizza, or takes 90 minutes to make? Seeing that the food industry offered no nutritious solutions for busy, foodie families to enjoy together, Gail took matters into her own hands and launched CAULIPOWER in early 2017. CAULIPOWER disrupted one of grocery’s most stagnant categories and is now the #1 gluten-free pizza and #1 fastest growing pizza brand in the U.S., with availability in over 22,000 stores. Earlier this year, CAULIPOWER was honored with Walmart’s “Supplier of the Year, Innovation” award. In 2018, Gail launched a new mother brand, Vegolutionary Foods, as a platform for innovative, approachable and convenient meal-hacking products, including the world’s first superfood toast, Sweet PotaTOASTS. Gail is a passionate advocate for new entrepreneurs, women in business and making vegetable nutrition accessible and delicious to all - especially kids.
Founder & CEO, RightRice
Proven entrepreneur and innovator, Keith Belling is the founder and CEO of RightRice, the breakthrough vegetable rice grain that launched nationally in February 2019 with Whole Foods Markets and on Amazon and is now available in all Kroger banners nationwide and other leading retailers. Keith is also the founder and former CEO of popchips, the innovative popped-snack company that launched in 2007 and was named one of “America’s Hottest Brands” by Advertising Age. Keith is on the Board of Directors of Restoration Hardware and has launched and led a variety of businesses including AllBusiness.com and has been an advisor, providing strategic counsel and/or an investor in a variety of innovative consumer and technology companies ranging from AllBusiness.com, Olly and Modern Meadow to JUST Foods and Ripple. Like popchips, which Keith led to almost $100 million in revenues in just over five years, RightRice redefines another household favorite. RightRice is a complete, plant-based protein that’s made from vegetables and has more than double the protein, five times the fiber and almost 40% fewer net carbs than a bowl of white rice, and comes in Original and four already seasoned flavors (Lemon Pepper, Spanish, Garlic Herb and Thai Curry). RightRice is quickly gaining awards and acclaim, including being named “Best Plant-Based Food” by PEOPLE magazine in 2019. Keith, based in San Francisco, is a graduate of the University of California at Davis and holds a J.D.from the University of California, Hastings College of the Law.
President & Co-Founder, Perfect Snacks
Leigh Keith is Perfect Snacks President and Co-Founder, who at 19 years old launched the brand that revolutionized the highly-competitive functional foods category by producing The Original Refrigerated Protein Bar. Alongside older brother and CEO Bill, and their 11 siblings, Leigh has played an integral role in the continued success of Perfect Snacks with functions spanning all facets of the company, including marketing, accounting, operations and human resources; having grown the company, today, to 100 employees. Making every team member feel like family and ensuring the work-life balance is paramount, Leigh has been consistent in her leadership style, grounded in the family culture on which the brand was founded. As President, she remains steadfast in building healthy communities from the inside out, which is evident by the Perfect Snacks’ clean ingredient labels, industry accolades, employee volunteer and benefits package, and regular donations to hundreds of charities each year.
Co-Founder & CEO, Siete Family Foods
Head of CPG Strategy, Pinterest
Arthur Sevilla (@arthursevilla) is Pinterest's CPG vertical strategy lead. Committed to inspiring brands to think beyond media metrics and value the context of consumer engagement, Arthur is a passionate brand builder. Before joining Pinterest, Sevilla spent a decade at Kraft Foods and Mondelez International, in global equity and innovation roles within the grocery and confectionary categories. Most recently he was a Director of Global eCommerce where he set the strategic roadmap for the 2020 ambition of $1B in revenue and executed Oreo Colorfilled, the first DTC activation for the iconic brand. He lives in NYC with his wife and currently is saving ideas about dinner party recipes and a Southeast Asia trip.
Co-Founder & Managing Director, VMG Partners
Kara co-founded VMG Partners in 2005 and focuses on all aspects of the Fund’s investment strategy, sourcing, execution, portfolio company oversight and exit management. Since its inception, VMG has partnered with entrepreneurs and management teams to provide a breadth of value-add resources in the areas of sales, marketing, branding, finance, operations and legal support which enable its partner companies to rapidly increase brand awareness, accelerate growth and build equity value. Kara serves, or has served, on the boards of babyganics, Bare Snacks, Drunk Elephant, Health Warrior, Humm Kombucha, KIND Snacks, Pirate Brands, Pretzel Crisps, Quest Nutrition, Solid Gold Pet, Sun Bum, Waggin’ Train and Vermont Smoke & Cure, among others. Kara has been an investor in emerging, lower-middle-market branded consumer companies for the last 18 years. Prior to her private equity career, Kara was an Analyst at the investment bank of Schroders plc and received her Bachelor of Arts in Economics and German from Colgate University.
Co-founder and CMO, Brazi Bites
Junea Rocha is the Co-founder and CMO of Brazi Bites. She moved to the US in 2005 after graduating from college in Civil Engineering and took a job in construction management in Portland, Oregon. She rose through the ranks quickly and hit a career-high, yet she felt unfulfilled. It would have been easy for Junea to lean into the success she found in engineering, but when she imagined her future she knew she would rather take a risk on a career she was passionate about than look back with regret. Although she did not have experience in the food industry, Junea’s love and passion for her homeland ignited an idea. In 2010, she and her husband started Brazi Bites with the hopes that Americans would love Brazilian Cheese Bread (“Pão de queijo”) as much as they did. In a few short years, they grew into a nationally distributed brand with a cult-like following after appearing on ABC’s Shark Tank in 2015, and were then included twice in the Inc.5000 list of “America’s Fastest-Growing Private Companies". She remains just as passionate and more excited than ever to continue Brazi Bites growth as a better-for-you Latin Foods platform, and making their products a staple in North America.
Head of Brand Management, BuzzFeed
Talia Halperin is the Head of Brand Management at BuzzFeed, where she oversees all brand and commerce activity. Talia has transformed Tasty, the world’s largest social food network, from a digital media juggernaut into a fully diversified food brand by launching Tasty-branded CPG products, a kitchenware line with Walmart, a set of bestselling cookbooks, and the Tasty One Top, which was recognized in TIME Magazine’s annual list of “Best Inventions” and named AdAge’s “Product of the Year.” Talia is based in New York.
Divisional Merchandise Manager, Chilled Packaged Goods, Walmart
Sarah has spent the last 10 years in the food business at Walmart. During this time she has held roles in private brands, sustainability as well as various buying roles in merchandising. She’s currently leading the refrigerated buying teams to cultivate a new shopping experience. She is passionate about growing American entrepreneurs and creating new models for growth.
Founder, Wild Ventures
John Durant is the founder of Wild Ventures, an influencer-based venture fund focused on consumer health. John was a pre-launch advisor to Thrive Market, Kettle & Fire, Magic Spoon, and part of the only funding round in Primal Kitchen (recently acquired by Kraft Heinz). John runs Wild Ventures out of Thrive Market's headquarters in Los Angeles, where he recruited the earliest health influencers to invest in the company’s seed round and designed an influencer strategy that drove 20k+ paid members four months after launch with $0 media spend and helped the company achieve a $100M ARR 16 months after launch. Wild Ventures deals include top health & wellness influencers, such as Wellness Mama, Melissa Hartwig Urban (Whole30), Thrive Market co-founders, and Mark Sisson (Primal Kitchen). More than just “influencers” – now a buzzword – Wild Ventures works with authentic leaders who are domain experts, have significant digital platforms, and love helping founders build a better future. John is also the New York Times bestselling author of The Paleo Manifesto and Spartan Fit! with Joe De Sena, the founder of Spartan Race. He has been featured in the New York Times and The New Yorker, interviewed on The Colbert Report and NPR Morning Edition, and has been rated one of The 100 Most Influential People in Health & Fitness. He studied evolutionary psychology at Harvard under Steven Pinker. John loves barrel saunas, ice baths, bone marrow, and thinks intermittent fasting is still underrated.
T.J. McIntyre joined Beryl Stafford and Bobo’s as CEO in December 2015 with the mission of building the Bobo’s business and brand into a leading natural foods company that bakes simple, nourishing food. T.J. was previously the Executive Vice President over natural brands at Boulder Brands where he oversaw the acquisition and management of Udi’s, Glutino and Evol and grew the portfolio from $20M to over $400M in 6 years. Prior to Boulder Brands, he served as Brand Manager of Silk at White Wave Foods, leading up to its acquisition by Dean Foods. From 2005 through 2009, he pursued entrepreneurial endeavors in specialty tea and coffee, including co-founding Pekoe Sip House, a regional tea-coffee chain in Boulder, Colorado. Mr. McIntyre holds a BA degree from Michigan State University, and an MBA with a concentration in marketing and entrepreneurship from the University of Oregon.
A Program for Brands of All Stages to Meet Industry Experts
We setup an event for brands of all stages. Early stage brands learn the basics of finance, production, marketing and retail at our Boot Camp. Some established brands take the stage with something to teach. Many seek industry exposure, partners, investment or their next product opportunity and find it during our Sampling Experience & Expo. Some brands gain exposure outside the event with our Livestream and Elevator Talk interview series. And we deliberately schedule plenty of time between programs and during the afterparty to further relationships and create new ones between brands and suppliers, investors and service providers.