Boot Camp: Education to Get You Started
Boot Camp is a unique half-day educational session for early-stage food entrepreneurs and industry newcomers. It is held the day before the main conference and is free for all NOSH Live Winter 2019 attendees. If you're just getting started in the natural packaged food industry, these are the benefits of attending:
Come learn the basics of operating a business in the healthy food industry. Topics include product design, sales channels, legal keys for startups, branding, funding and best practices.
Designed for early-stage food brands, Bootcamp helps lay the foundation for success. Learn the tools and create the connections needed to scale and grow within this competitive industry.
Sign up for a healthy dose of 1-on-1 networking. Special roundtable discussions at the end of the program give attending young brands a head start on the NOSH LIVE conversation.
If you're already registered to attend NOSH Live Winter 2020, Boot Camp registration is included. Please visit your attendee portal to reserve your seat.
Past Boot Camp Speakers
Chief Creative Officer, The GRO Agency
Kelly Criswell is a visionary and creative leader, shepherding The GRO Agency as the Chief Creative Officer based in the Los Angeles office. With a fierce love of beverage branding and a 16+ year career in CPG brand development and packaging design, Kelly will relentlessly push brands to the next level for success on shelf. Over her career she has worked with such notable brands as Dunkin’ Donuts, Nestlé, Premier Nutrition, Diageo, and Red Bull. Her latest modus operandi is harnessing her extensive experience in CPG to help entrepreneurs and start-ups launch their brands. Her current passion project is Kabaki Kenyan Purple Tea- she has teamed up with the founder Martin and helped him position, brand, package, and develop go-to-market strategy for a 2018 launch. When she’s not obsessively taking photos in grocery stores (say hi if you see her!) she’s painting or hiking with her two kids.
Founder, Natural Products Consulting Group
As a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in strategic planning, growth strategies, writing sales, marketing and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, branding and trade spending management. He is also the co-author and co-publisher of the Natural Products Field Manual, Fourth Edition and The Sales Manager's Handbook. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development and Vice President, Marketing & Sales. He has held marketing positions with Colombo, Inc. and Sperry Top-Sider. He received an MBA from Babson College.
Founder, McGinn eCommConsulting
Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their business on Amazon and ensure continued growth on this powerful platform. As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers. Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural and specialty brands to establish and strengthen their presence on Amazon. From product development and profitability analysis to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure a successful and profitable online businesses. With more than a decade of eCommerce experience, Betsy is a thought-leader and regular speaker at workshops and conferences globally. Visit Betsy at mcginnecomm.com
Co-Founder & Board Director, Health Warrior
When: 12:00 PM - 5:00 PM on Tuesday, December 1
Format: A half-day program the day before NOSH Live. Presentations followed by round table discussions with speakers and other experts.
Registration: Registration is FREE for NOSH Live attendees and can be accessed through the attendee portal. Seating is limited to 60 attendees.