Once Upon A Farm continues to gain ground, eat up competition and convert clean label-conscious parents with its range of organic kids foods.
What began as a reinvention of the baby food set in 2015 now spans new aisles and a range of food formats. The company has begun to age up to solid categories after expanding to frozen food pouches via an acquisition of Raised Real in 2021 and this year, with the launch of a three SKU line of refrigerated oat bars.
OUAF’s focus on fresh may just reimagine the entire baby food aisle altogether as, in support of the bar rollout, it placed 1,000 branded fridges among its 14,000 retail door count. And it seems something about the business and model must be working. At the least, Capital One is in support after it featured co-founders Jennifer Garner, John Foraker and Cassandra Curtis in a commercial spot for its business venture card earlier this year.
