Nearly 40 years old, Diana’s Bananas has redesigned its brand look with a new retro-inspired script logo and a box that puts the treats inside front and center. The brand’s lineup includes chocolate covered Banana Bites as well as coated and halved Bananas in flavors including Salted Caramel and Peanut Butter Cup.
Despite the new look, Diana’s maintained its bright color scheme, while still elevating product format callouts and nutritional facts on the front of the pack. The brand also moved its Banana Bites into the same boxes as its Bananas on a stick; previously the bites were packaged in plastic tubs.
