Best New Packaging

Smashmallow Dipped

If you don’t understand clean-label snacking marshmallows, Smashmallow’s intriguing packaging just might capture your attention. If not, a little chocolate might do the trick: the company this year debuted Dark Chocolate Dipped Cold Brew Marshmallows and Dark Chocolate Dipped Raspberry Marshmallows, taking the ‘marshmallows anytime’ idea to the next level. 

The brand’s whimsical message translates beautifully to its packaging, which features a cartoonish -- yet refined -- chocolate-dipped marshmallow scene that looks like a snapshot into Willy Wonka’s factory. In case you forgot that adults can have fun too, Smashmallow’s packaging might convince you to pause and enjoy a gluten-free, non-GMO, sustainably-sourced dark chocolate-dipped marshmallow in your morning Joe -- or on its own -- without asking ‘why.’

Learn More About Smashmallow:
https://smashmallow.com/


Back
View the Full Content Calendar
Back
View the Community Call Calendar