Gail Becker is passionate about getting Americans to eat their vegetables. As CEO of Caulipower, she’s helping reinvent classic comfort foods such as frozen pizza, tortillas and chicken fingers using the cruciferous vegetable cauliflower, and, most recently, launched a parent brand -- Vegolutionary Foods -- to explore other vegetable offerings.
Becker, a longtime communications executive, has brought her rich experience with storytelling to Caulipower, building a business that is able to resonate with consumers across retail channels and demographics.
2019 has proved to be an especially busy year for Caulipower, which sold its 10 millionth pizza while cracking the top ten list of best-selling frozen pizzas. The brand, which is now in over 22,000 retailers, is profitable and is gunning for revenues of over $100 million in 2019. Once seen as a vegetable to entice children to eat, Caulipower is boosting it to another level -- a huge step for cauliflower-kind. It’s taken Becker’s skill in crafting a delicious narrative to get it there, which is why she’s our person of the year.
Learn More About Caulipower:
https://eatcaulipower.com/
