WINTER 2018 | NOV 29+30 | SANTA MONICA
This is a past event. Super early registration is open for NOSH Live Summer 2019 and NOSH Live Winter 2019.

BOOT CAMP: EDUCATION TO GET YOU STARTED

Boot Camp is a unique half-day educational session for early-stage food entrepreneurs and industry newcomers. It is held the day before the main conference and is free for all NOSH Live Winter 2018 attendees. If you're just getting started in the natural packaged food industry, these are the benefits of attending:

 

NOSH LIVE

Learning

Come learn the basics of operating a business in the healthy food industry. Topics include product design, sales channels, legal keys for startups, branding, funding and best practices.

NOSH LIVE

Growing

Designed for early-stage food brands, Bootcamp helps lay the foundation for success. Learn the tools and create the connections needed to scale and grow within this competitive industry.

NOSH LIVE

Connecting

Sign up for a healthy dose of 1-on-1 networking. Special roundtable discussions at the end of the program give attending young brands a head start on the NOSH LIVE conversation.

 

 

 

 

 

ATTEND BOOT CAMP AT AN UPCOMING EVENT

BOOT CAMP SPEAKERS

  • Brandon Hernandez, Co-founder & Senior Partner, Whole Brain Consulting - NOSH Live Winter 2018

    Brandon Hernandez

    Co-founder & Senior Partner, Whole Brain Consulting

    Brandon Hernandez, Co-founder & Senior Partner, Whole Brain Consulting - NOSH Live Winter 2018

    Brandon Hernandez

    Co-founder & Senior Partner, Whole Brain Consulting

    Brandon Hernandez is a high-risk quality and food safety consultant with over 10 years of experience in every aspect of food safety, R&D and sanitation applications. With a B.S. in biology from Colorado State University and experience with Whitewave Foods corporate headquarters (formerly Zateca Foods), Rodelle/Custom Blending and Claremont Foods, Hernandez brings a wealth of knowledge to the table. His depth of knowledge in the food industry includes: USDA and FDA processing applications, flavor and spice blending, snack and bakery manufacturing, vegetable dehydration processing, fresh-cut produce processing, bottling, harvesting practices, GAPs and frozen recipe meal manufacturing. Along with the food safety aspect of manufacturing, Hernandez has worked on numerous R&D projects. His work includes “from scratch” recipe formulation to cost optimization and process improvement and extensive work in sanitation protocols and practices that include working with chemical representation in optimizing and understanding the necessary sanitation processes and practices.

  • Kelly Criswell, Chief Creative Officer , The GRO Agency  - NOSH Live Winter 2018

    Kelly Criswell

    Chief Creative Officer , The GRO Agency

    Kelly Criswell, Chief Creative Officer , The GRO Agency  - NOSH Live Winter 2018

    Kelly Criswell

    Chief Creative Officer , The GRO Agency

    Kelly Criswell is a visionary and creative leader, shepherding The GRO Agency as the Chief Creative Officer based in the Los Angeles office. With a fierce love of beverage branding and a 16+ year career in CPG brand development and packaging design, Kelly will relentlessly push brands to the next level for success on shelf. Over her career she has worked with such notable brands as Dunkin’ Donuts, Nestlé, Premier Nutrition, Diageo, and Red Bull. Her latest modus operandi is harnessing her extensive experience in CPG to help entrepreneurs and start-ups launch their brands. Her current passion project is Kabaki Kenyan Purple Tea- she has teamed up with the founder Martin and helped him position, brand, package, and develop go-to-market strategy for a 2018 launch. When she’s not obsessively taking photos in grocery stores (say hi if you see her!) she’s painting or hiking with her two kids.

  • Bob Burke, Founder, Natural Products Consulting Group - NOSH Live Winter 2018

    Bob Burke

    Founder, Natural Products Consulting Group

    Bob Burke, Founder, Natural Products Consulting Group - NOSH Live Winter 2018

    Bob Burke

    Founder, Natural Products Consulting Group

    As a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in strategic planning, growth strategies, writing sales, marketing and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, branding and trade spending management. He is also the co-author and co-publisher of the Natural Products Field Manual, Fourth Edition and The Sales Manager's Handbook. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development and Vice President, Marketing & Sales. He has held marketing positions with Colombo, Inc. and Sperry Top-Sider. He received an MBA from Babson College.

  • Mitch Rubin, Manager, Chobani Incubator - NOSH Live Winter 2018

    Mitch Rubin

    Manager, Chobani Incubator

  • Nick McCoy, Co-Founder and Managing Director, Whipstitch Capital - NOSH Live Winter 2018

    Nick McCoy

    Co-Founder and Managing Director, Whipstitch Capital

    Nick McCoy, Co-Founder and Managing Director, Whipstitch Capital - NOSH Live Winter 2018

    Nick McCoy

    Co-Founder and Managing Director, Whipstitch Capital

    Nick McCoy is a Co-Founder and Managing Director with Whipstitch Capital. In 2001, he co-founded the investment bank Silverwood Partners. In 2009, Mike Burgmaier joined Nick at Silverwood, together they completed nearly forty transactions for clients such as Blake’s All Natural, KeVita, Cherrybrook Kitchen, Spindrift and Otter Creek Brewing Company. In October 2015, they formed Whipstitch.

  • Beril Ancel, Regional Supplier Development Manager, UNFI - NOSH Live Winter 2018

    Beril Ancel

    Regional Supplier Development Manager, UNFI

    Beril Ancel, Regional Supplier Development Manager, UNFI - NOSH Live Winter 2018

    Beril Ancel

    Regional Supplier Development Manager, UNFI

    Beril Ancel is the Regional Supplier Development Manager at UNFI which is the largest natural and organic food distributor in the nation. In UNFI’s Next department, Beril is responsible for curating category disruptors and breakthrough brands that are headquartered in the Southwest Region. In this position, she mentors emerging suppliers throughout each phase of their unique growth and development challenges. Prior to becoming a Supplier Manager, Beril gained extensive sales experience by working in various positions as a Regional Sales Manager for Independent Stores, West Region Sales Manager for foodservice, and as the Norcal Account Manager for foodservice in her 10 years at UNFI. Previous to UNFI, Beril owned a sales brokerage company where she represented 13 different brands across the West Coast. She was also a national sales manager for Wild Garden Hummus and Artisana Raw and Organic Nut Butters. Beril holds a marketing degree from UC Berkeley and is fluent in French as well as Turkish, her maternal language. She resides in Carlsbad, California with her husband and her one-year old daughter Mila. In her spare time, she loves traveling and trying as many different food dishes as her stomach allows.

  • Danny Rubenstein, Strategic Advisor, - NOSH Live Winter 2018

    Danny Rubenstein

    Strategic Advisor,

  • Jeff Stopa, Head of Culinary Innovation, ZoomEssence, Inc. - NOSH Live Winter 2018

    Jeff Stopa

    Head of Culinary Innovation, ZoomEssence, Inc.

  • Jen Pletscher, Regional Supplier Development Manager, UNFI - NOSH Live Winter 2018

    Jen Pletscher

    Regional Supplier Development Manager, UNFI

The Details

When: 12:00 PM - 5:00 PM on Wednesday, November 28

Where: Loews Santa Monica Beach Hotel in Santa Monica, CA

Format: A half-day program the day before NOSH Live. Presentations followed by round table discussions with speakers and other experts.

Registration: FREE for registered NOSH Live attendees. Seating is limited to 60.

Boot Camp Timeline

  • 12:00 PM
    -
    12:30 PM
    Boot Camp Registration & Networking

    Location: Venice Room @ Loews Santa Monica Beach Hotel (1700 Ocean Avenue in Santa Monica, CA 90401)

    Boot Camp is half-day seminar covering the basics of operating and growing a company in the natural or organic food business.

    **SEPARATE REGISTRATION REQUIRED**

  • 12:30 PM
    -
    12:40 PM
    Welcome & Introduction
  • 12:40 PM
    -
    1:00 PM
    Building a Scalable Recipe
    • Jeff Stopa, Head of Culinary Innovation, ZoomEssence, Inc.
    • Jeff Stopa, Head of Culinary Innovation, ZoomEssence, Inc.
  • 1:00 PM
    -
    1:25 PM
    Packaging Design
    • Kelly Criswell, Chief Creative Officer , The GRO Agency
      Kelly Criswell, Chief Creative Officer , The GRO Agency  -

      Kelly Criswell

      Chief Creative Officer , The GRO Agency

      Kelly Criswell is a visionary and creative leader, shepherding The GRO Agency as the Chief Creative Officer based in the Los Angeles office. With a fierce love of beverage branding and a 16+ year career in CPG brand development and packaging design, Kelly will relentlessly push brands to the next level for success on shelf. Over her career she has worked with such notable brands as Dunkin’ Donuts, Nestlé, Premier Nutrition, Diageo, and Red Bull. Her latest modus operandi is harnessing her extensive experience in CPG to help entrepreneurs and start-ups launch their brands. Her current passion project is Kabaki Kenyan Purple Tea- she has teamed up with the founder Martin and helped him position, brand, package, and develop go-to-market strategy for a 2018 launch. When she’s not obsessively taking photos in grocery stores (say hi if you see her!) she’s painting or hiking with her two kids.

    • Kelly Criswell, Chief Creative Officer , The GRO Agency
  • 1:25 PM
    -
    1:50 PM
    Managing Co-Packers
    • Brandon Hernandez, Co-founder & Senior Partner, Whole Brain Consulting
      Brandon Hernandez, Co-founder & Senior Partner, Whole Brain Consulting -

      Brandon Hernandez

      Co-founder & Senior Partner, Whole Brain Consulting

      Brandon Hernandez is a high-risk quality and food safety consultant with over 10 years of experience in every aspect of food safety, R&D and sanitation applications. With a B.S. in biology from Colorado State University and experience with Whitewave Foods corporate headquarters (formerly Zateca Foods), Rodelle/Custom Blending and Claremont Foods, Hernandez brings a wealth of knowledge to the table. His depth of knowledge in the food industry includes: USDA and FDA processing applications, flavor and spice blending, snack and bakery manufacturing, vegetable dehydration processing, fresh-cut produce processing, bottling, harvesting practices, GAPs and frozen recipe meal manufacturing. Along with the food safety aspect of manufacturing, Hernandez has worked on numerous R&D projects. His work includes “from scratch” recipe formulation to cost optimization and process improvement and extensive work in sanitation protocols and practices that include working with chemical representation in optimizing and understanding the necessary sanitation processes and practices.

    • Brandon Hernandez, Co-founder & Senior Partner, Whole Brain Consulting
  • 1:50 PM
    -
    2:15 PM
    Building Your Price
    • Bob Burke, Founder, Natural Products Consulting Group
      Bob Burke, Founder, Natural Products Consulting Group -

      Bob Burke

      Founder, Natural Products Consulting Group

      As a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in strategic planning, growth strategies, writing sales, marketing and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, branding and trade spending management. He is also the co-author and co-publisher of the Natural Products Field Manual, Fourth Edition and The Sales Manager's Handbook. Prior to consulting, Bob was with Stonyfield Farm Yogurt for 11 years as Vice President, Sales & Corporate Development and Vice President, Marketing & Sales. He has held marketing positions with Colombo, Inc. and Sperry Top-Sider. He received an MBA from Babson College.

    • Bob Burke, Founder, Natural Products Consulting Group
  • 2:15 PM
    -
    2:45 PM
    Networking Break
  • 2:45 PM
    -
    3:00 PM
    Understanding Incubators
    • Mitch Rubin, Manager, Chobani Incubator
    • Mitch Rubin, Manager, Chobani Incubator
  • 3:00 PM
    -
    3:20 PM
    UNFI: Your Primary Route to Market
    • Beril Ancel, Regional Supplier Development Manager, UNFI
      Beril Ancel, Regional Supplier Development Manager, UNFI -

      Beril Ancel

      Regional Supplier Development Manager, UNFI

      Beril Ancel is the Regional Supplier Development Manager at UNFI which is the largest natural and organic food distributor in the nation. In UNFI’s Next department, Beril is responsible for curating category disruptors and breakthrough brands that are headquartered in the Southwest Region. In this position, she mentors emerging suppliers throughout each phase of their unique growth and development challenges. Prior to becoming a Supplier Manager, Beril gained extensive sales experience by working in various positions as a Regional Sales Manager for Independent Stores, West Region Sales Manager for foodservice, and as the Norcal Account Manager for foodservice in her 10 years at UNFI. Previous to UNFI, Beril owned a sales brokerage company where she represented 13 different brands across the West Coast. She was also a national sales manager for Wild Garden Hummus and Artisana Raw and Organic Nut Butters. Beril holds a marketing degree from UC Berkeley and is fluent in French as well as Turkish, her maternal language. She resides in Carlsbad, California with her husband and her one-year old daughter Mila. In her spare time, she loves traveling and trying as many different food dishes as her stomach allows.

    • Jen Pletscher, Regional Supplier Development Manager, UNFI
    • Beril Ancel, Regional Supplier Development Manager, UNFI
    • Jen Pletscher, Regional Supplier Development Manager, UNFI
  • 3:20 PM
    -
    3:45 PM
    Growth Strategies – Optimizing At Each Stage
    • Danny Rubenstein, Strategic Advisor,
    • Danny Rubenstein, Strategic Advisor,
  • 3:45 PM
    -
    4:15 PM
    Funding your Growth
    • Nick McCoy, Co-Founder and Managing Director, Whipstitch Capital
      Nick McCoy, Co-Founder and Managing Director, Whipstitch Capital -

      Nick McCoy

      Co-Founder and Managing Director, Whipstitch Capital

      Nick McCoy is a Co-Founder and Managing Director with Whipstitch Capital. In 2001, he co-founded the investment bank Silverwood Partners. In 2009, Mike Burgmaier joined Nick at Silverwood, together they completed nearly forty transactions for clients such as Blake’s All Natural, KeVita, Cherrybrook Kitchen, Spindrift and Otter Creek Brewing Company. In October 2015, they formed Whipstitch.

    • Nick McCoy, Co-Founder and Managing Director, Whipstitch Capital
  • 4:15 PM
    -
    5:00 PM
    Round Table Q&A

RESERVE YOUR SEAT AT AN UPCOMING EVENT