You could say Perfect Snacks CEO and Co-Founder Bill Keith was born a leader. After all, he’s the eldest of 13 siblings known for producing Perfect Bar: The Original Refrigerated Protein Bar. Bill’s quest to create Perfect Bar began in college, when he submitted a business plan for a class project, outlining his concept for a first-of-its-kind refrigerated protein bar made with whole food ingredients — a concept hatched from a childhood recipe, created by his father. Over the next 13 years, Bill and his younger siblings worked tirelessly to turn the crowded, $6-billion protein bar industry upside down, leading consumers away from the highly-processed, non-perishable snack aisles, to the fresh and functional snack and beverage coolers where Perfect Snacks products continue to carve out desirable, high-velocity fridge real estate in more than 27,000 stores nationwide, including Costco, Target, Kroger, Safeway, Whole Foods, Trader Joe’s, Starbucks and 7-Eleven.

A seasoned food veteran with a knack for accelerating sales, Peter Burns joined the ONE team in 2017 as a next step in his impressive career in the food and beverage industry. Most recently, Burns led Justin’s Nut Butter as President and CEO. Working hand-in-hand with founder and namesake Justin Gold, Burns developed and executed a successful 2-year plan culminating in a $286 million acquisition by Hormel. Prior to this, Burns left a trail of success in positions such as President of Celestial Seasonings and CSO of Hain Celestial USA, where he performed CEO-like responsibilities and focused on sales growth and volume forecasting in dominant retailers across the US, leading to 20 consecutive quarters of top and bottom line growth. Burns was tapped as a leader for ONE by renowned venture capital fund CAVU, founded by CPG veterans Rohan Oza, Clayton Christopher, and Brett Thomas. His 20+ years of experience is anchored in sales, most notably as President of Sales and Marketing at Jones Soda Co, and before that as the Vice President of Sales at IZZE Beverage Company. At IZZE, Burns developed a long-term strategic plan that achieved $20 million in sales in less than two years. He also held senior executive positions at the Mauna Loa Macadamia Nut Corporation and The Hershey Company. Burns is a graduate of Randolph Macon College and currently resides in Boulder, Colorado.

Janica Lane is a managing director at Piper Jaffray focused on providing investment banking and M&A advisory services to consumer companies in healthy, active and sustainable living industries, with a focus on food and beverage, as well as nutritional supplements. Prior to joining Piper Jaffray, Lane was a partner at Partnership Capital Growth, a boutique investment bank providing M&A and private placement services to health and wellness-oriented businesses. Prior to investment banking, Lane was a researcher at Stanford University’s Center for Environmental Science and Policy (CESP) and an equity research associate on Prudential Securities’ energy team. Lane has a Master of Business Administration degree from the Stanford Graduate School of Business. She received dual bachelor's degrees (international relations and Spanish) with Phi Beta Kappa honors from Stanford University. She spent six months living in Santiago, Chile, as part of her undergraduate education and is fluent in Spanish.

Junea Rocha is the Co-founder and CMO of Brazi Bites. She moved to the US in 2005 after graduating from college in Civil Engineering and took a job in construction management in Portland, Oregon. She rose through the ranks quickly and hit a career-high, yet she felt unfulfilled. It would have been easy for Junea to lean into the success she found in engineering, but when she imagined her future she knew she would rather take a risk on a career she was passionate about than look back with regret. Although she did not have experience in the food industry, Junea’s love and passion for her homeland ignited an idea. In 2010, she and her husband started Brazi Bites with the hopes that Americans would love Brazilian Cheese Bread (“Pão de queijo”) as much as they did. In a few short years, they grew into a nationally distributed brand with a cult-like following after appearing on ABC’s Shark Tank in 2015, and were then included twice in the Inc.5000 list of “America’s Fastest-Growing Private Companies". She remains just as passionate and more excited than ever to continue Brazi Bites growth as a better-for-you Latin Foods platform, and making their products a staple in North America.

Dan Epley is the Vice President for Whole Foods Market’s Grocery Team, based at the company’s headquarters in Austin, Texas. He leads the merchant teams for Dairy, Beverage, Frozen, Snacks, Candy, Meals, Baking, Essentials, and Breakfast. He’s a key leader for the merchandising evolution where Whole Foods Market has been moving from a decentralized, regionally based structure to a more centralized, hybrid model that is focused on customer-centric data-rich category management capabilities and improved execution. Previous to WFM he spent 26 years in Merchandising at Target Stores where he had leadership roles in Grocery, Domestics, Electronics, Home Improvement, and Sporting Goods. He’s known for brand development, innovative merchandising, strategic negotiations, marketing, process improvement, and sourcing. While not at work he enjoys going on adventures around the world, fishing remote Canadian lakes, and spending time with his family.

Elizabeth Stein is the founder and CEO of Purely Elizabeth, an all natural and organic food company based in Boulder, Colorado.  Stein launched the company in October 2009, with a goal to create foods you obsess over, made with innovate, nutrient-rich ingredients. Elizabeth is a certified holistic nutritionist with a background in business marketing from Boston University. She is passionate about building a company that is dedicated to helping consumers thrive on their wellness journey.

Proven entrepreneur and innovator, Keith Belling is the founder and CEO of RightRice, the breakthrough vegetable rice grain that launched nationally in February 2019 with Whole Foods Markets and on Amazon and is now available in all Kroger banners nationwide and other leading retailers. Keith is also the founder and former CEO of popchips, the innovative popped-snack company that launched in 2007 and was named one of “America’s Hottest Brands” by Advertising Age. Keith is on the Board of Directors of Restoration Hardware and has launched and led a variety of businesses including AllBusiness.com and has been an advisor, providing strategic counsel and/or an investor in a variety of innovative consumer and technology companies ranging from AllBusiness.com, Olly and Modern Meadow to JUST Foods and Ripple. Like popchips, which Keith led to almost $100 million in revenues in just over five years, RightRice redefines another household favorite. RightRice is a complete, plant-based protein that’s made from vegetables and has more than double the protein, five times the fiber and almost 40% fewer net carbs than a bowl of white rice, and comes in Original and four already seasoned flavors (Lemon Pepper, Spanish, Garlic Herb and Thai Curry). RightRice is quickly gaining awards and acclaim, including being named “Best Plant-Based Food” by PEOPLE magazine in 2019. Keith, based in San Francisco, is a graduate of the University of California at Davis and holds a J.D.from the University of California, Hastings College of the Law.