Coolhaus was always the badass ice cream with killer branding, an amazing origin story that included a broken down postal van at Coachella Valley Music Festival and a founder, Natasha Case, who inspires female entrepreneurs around the country. But in 2019 the brand refined its consumer proposition and portfolio -- hot on the heels of an investment from Sunrise Strategic in 2018.
With a newfound focus and emphasis on offering creative, delicious experiences, the brand realized launching a dairy-free option was not about “guilt free” (as other brands have focused on) but rather about giving more people the opportunity to have a fun, unique and -- above all else -- indulgent experience. In March the company launched dairy-free ice cream sandwiches and pints in unique flavors such as Horchata Breakfast, complemented with consumer messaging around intuitive eating and indulging when one wants -- or needs to.
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