Alternative carbs and high protein are all the rage in 2019 — and RightRice fits in just right. The San Francisco-based brand, which launched this year in Whole Foods and on Amazon, was started by Popchips founder and former CEO Keith Belling, to offer a flavorful (and colorful) assortment of rice options made with 90% vegetables (legumes). Available in Original, Spanish, Lemon Pepper and Garlic Herb, RightRice’s gluten-free rice offers five times the fiber and double the protein of white rice and has 40% fewer carbohydrates, according to the brand.
The brand stands out for its sleek black packaging, but also for donating 1% of the company’s equity to non-profit No Kid Hungry. Its messaging, packaging and product is resonating across retail channels -- with the brand expanding into conventional retail via 2,000 Kroger banners just months after launching.
Learn More About RightRice:
https://www.rightrice.com/
