Don’t call it a comeback: Within seven years, Brad Charron transformed a distressed company into a profitable, employee-owned B Corporation with more than $100 million in sales.

Attendees of Nosh Live Winter 2024 in Marina del Rey, Calif., will learn how he did it – and how to diagnose distress within their own organizations.

Charron is the self-proclaimed “re-founder” and CEO of plant-based nutrition brand ALOHA, which he helped catapult to become a top-selling protein bar in natural and multi-outlet channels by overhauling operations, reformulating the entire product line and architecting a prudent turnaround plan – all with a signature leadership style that has been described as “calm intensity.”

While few brands will encounter all of the problems that once saddled ALOHA, any operator can benefit from Charron’s wisdom and extensive industry experience. During his talk, he’ll use examples from ALOHA and other brands to give founders and executives the tools to survey their company performance and identify potential avenues for growth, areas of decay, and ideas about how to reinforce what’s working and either fix or jettison what isn’t.

Charron has worked with both growing and established organizations: prior to joining ALOHA, he held leadership roles at Chobani, Under Armour, Nature’s Bounty and Frito-Lay. He also served as an advisor and consultant to the KIND Snacks leadership and executive team.

At Nosh Live, he will provide tactical insights and strategic steps for focusing operations and people as they try to grow in the ever-competitive food business.

Early registration pricing is still in effect: Save $100 when you Register for Nosh Live Winter 2024 >>

About Nosh Live

Nosh Live is the premiere event for packaged food brands, distributors, service providers, retailers, and investors to connect and discuss what’s next for the industry. With top-notch speakers and the Nosh Live Pitch Slam, the event attracts hundreds of attendees.