WINTER 2019 | DEC. 4+5 | SANTA MONICA
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The Venue
PINTEREST'S HEAD OF CPG STRATEGY DISCUSSES THE NEW DIGITAL SHOPPER
According to Arthur Sevilla, Pinterest’s head of CPG strategy, the digital shopping journey starts with a simple equation: “Relevance + receptivity = impact.” Pinterest uses a proprietary algorithm, what it calls a “taste graph” to make Pinterest feel like a personalized experience that provides inspiration, he said. Popular food trends include foil pack dinners, oat milk, ginger water, pegan (paleo & vegan) and mushrooms, he noted.
“Pinterest is about yourself, not your selfie,” he said. “Pinners are in a future mindset. Think about your brands and when consumers are receptive to your message.”
With that in mind, brands should think about ROI from Pinterest as “return on inspiration.”
“Consumers are seeking inspiration, and they are full of intent,” he said.
INDUSTRY ALL-STARS HAVE SPOKEN AT NOSH LIVE
NEXT CONFERENCE: NOSH LIVE WINTER 2019 IN SANTA MONICA
The next NOSH Live event takes place at the Loews Santa Monica Beach Hotel on December 4th and 5th. More than 300 natural food industry founder and executives come together to move their businesses forward and discover what's next for the industry. Plan ahead and secure your seat at the two-day conference for the natural food industry. Early registration savings of $200 per ticket ends October 25th.