WINTER 2019 | DEC. 4+5 | SANTA MONICA
This is a past event. Registration is open for NOSH Live Summer 2020.

Boot Camp: Education to Get You Started

Boot Camp is a unique half-day educational session for early-stage food entrepreneurs and industry newcomers. It is held the day before the main conference and is free for all NOSH Live Winter 2019 attendees. If you're just getting started in the natural packaged food industry, these are the benefits of attending:

 

NOSH LIVE

Learning

Come learn the basics of operating a business in the healthy food industry. Topics include product design, sales channels, legal keys for startups, branding, funding and best practices.

NOSH LIVE

Growing

Designed for early-stage food brands, Bootcamp helps lay the foundation for success. Learn the tools and create the connections needed to scale and grow within this competitive industry.

NOSH LIVE

Connecting

Sign up for a healthy dose of 1-on-1 networking. Special roundtable discussions at the end of the program give attending young brands a head start on the NOSH LIVE conversation.




VIEW UPCOMING EVENTS

Boot Camp Speakers

  • Nick McCoy, Co-founder & Managing Director, Whipstitch Capital - NOSH Live Winter 2019

    Nick McCoy

    Co-founder & Managing Director, Whipstitch Capital

    Nick McCoy, Co-founder & Managing Director, Whipstitch Capital - NOSH Live Winter 2019

    Nick McCoy

    Co-founder & Managing Director, Whipstitch Capital

    Nick McCoy is a Co-Founder and Managing Director with Whipstitch Capital. Nick has over 20 years of investment banking experience. Nick co-founded the investment Bank, Silverwood Partners, where he headed up the consumer division with Mike Burgmaier. In 2015 Nick joined forces with Mike Burgmaier to form Whipstitch Capital with the goal of creating the industry’s largest independent investment bank exclusively focused on leading companies in the healthy and innovative consumer market. Previously Nick was in the Investment Banking Group at First Albany (now Jeffries), Director of M&A at Allmerica Financial Corp, and a Senior Associate, Corporate Development at Wheelabrator Technologies. Nick often speaks and is quoted on various investiture and acquisition-related topics. Nick is an avid road cyclist and thinks it’s ok to cross country ski in below-zero temperatures. He’s a health-focused foodie, cooks frequently and has an extensive knowledge of wine and whiskey (just ask him). Nick is a Chartered Financial Analyst and has an MBA from Wake Forest University and an undergraduate degree from the University of New Hampshire.

  • Michelle  Fox, Director, Investment Strategy, Brand Growth Solutions, SPINS - NOSH Live Winter 2019

    Michelle Fox

    Director, Investment Strategy, Brand Growth Solutions, SPINS

    Michelle  Fox, Director, Investment Strategy, Brand Growth Solutions, SPINS - NOSH Live Winter 2019

    Michelle Fox

    Director, Investment Strategy, Brand Growth Solutions, SPINS

    Michelle Fox is a data-fluent professional who works closely with SPINS’ clients to help them translate and unlock the value of data. Drawing on over seven years of relevant experience, Michelle oversees the delivery of strategic analyses, insights, and recommendations for leading companies and investors within the Natural, Organic, and Specialty products industry. She enables clients to achieve sustained, profitable growth by using data to pinpoint opportunities and developing growth strategies to effectively capture them.

  • Benjamin Levy, Vice President, Echo Capital Group - NOSH Live Winter 2019

    Benjamin Levy

    Vice President, Echo Capital Group

    Benjamin Levy, Vice President, Echo Capital Group - NOSH Live Winter 2019

    Benjamin Levy

    Vice President, Echo Capital Group

    Benjamin Levy is Vice President of Echo Capital Group, a Los Angeles-based firm focused on investing growth capital, operational expertise, and strategic collaboration in high growth consumer companies. Backed by the family office of the Hot Pockets® co-founder, ECHO combines decades of proven success with the fresh, dynamic insight needed to support emerging companies today. At ECHO Ben leads investments for the firm, and provides guidance in marketing, fundraising, governance, and growth strategy to portfolio companies through board service. He has over 15 years of experience managing small business growth in the consumer branded space. Prior to joining ECHO, Ben served as Private Equity Manger for the international investment firm, Consolidated Investment Group (CIG), where he led origination, diligence, and created growth plans for acquisitions in the food and beverage industry.

  • Kelly Criswell, Chief Creative Officer, The GRO Agency - NOSH Live Winter 2019

    Kelly Criswell

    Chief Creative Officer, The GRO Agency

    Kelly Criswell, Chief Creative Officer, The GRO Agency - NOSH Live Winter 2019

    Kelly Criswell

    Chief Creative Officer, The GRO Agency

    Kelly Criswell is Chief Creative Officer at The GRO Agency, a keystone CPG brand strategy and design agency for over 30 years. As the founder of the Los Angeles GRO studio, Kelly has been a perpetual trailblazer, vastly expanding agency capabilities to strategically champion both established and emerging brands for the modern CPG landscape. With a fierce love of food and beverage branding and a 17+ year career in brand development and packaging design, Kelly relentlessly pushes brands from every angle to ensure success on-shelf. Her latest modus operandi is harnessing her extensive experience to help entrepreneurs and start-ups launch their brands.

  • Danielle Muller, VP of Strategy, The GRO Agency - NOSH Live Winter 2019

    Danielle Muller

    VP of Strategy, The GRO Agency

    Danielle Muller, VP of Strategy, The GRO Agency - NOSH Live Winter 2019

    Danielle Muller

    VP of Strategy, The GRO Agency

    Danielle Muller is the VP of Strategy at The GRO Agency, leading the next generation of GRO creative strategists attuned to the modern CPG landscape. With a contagious curiosity and furious-mind, she is passionate about connecting people with the things that move them. Harnessing left-and-right brain synergy, industry insight, and collaborative creativity, she crafts attuned strategy with both authentic and pragmatic perspective. With over 15 years of experience in dynamic brand creation, marketing, and operational strategy, Danielle has worked with everyone from spunky start-ups to Fortune 500 luxury brands. Leveraging her broad cross-industry experience, she draws from the full scope of opportunity to bridge brands and consumers, driving revenue and defining culture.

  • Michael Yanez, Vice President, eCommerce, KartSmartr, JOH - NOSH Live Winter 2019

    Michael Yanez

    Vice President, eCommerce, KartSmartr, JOH

    Michael Yanez, Vice President, eCommerce, KartSmartr, JOH - NOSH Live Winter 2019

    Michael Yanez

    Vice President, eCommerce, KartSmartr, JOH

    Michael Yanez has been a CPG sales, marketing and business development executive for 25 years, growing brands for start-ups to mid-size companies. He currently serves as VP of eCommerce at KartSmartr, a division of privately-held JOH, the third largest CPG broker in the nation, where he manages exclusive programs with Amazon Marketplace (Seller Central), Amazon Fresh, Amazon Private Label and other platforms for CPG companies. From 2014-2018, he created the eCommerce Omni-Channel division of Vendo Commerce, a digital sales platform that helps CPG brands sell direct to consumer via Amazon and custom branded websites. His leadership helped scale one-to-one customer relationships using paid media, social networks, influencers, search engines, and other online traffic sources in order to maximize sales, data, and brand loyalty across all online channels. During his tenure, Michael helped grow its Amazon store into the top 5% of all Amazon sellers. Prior to Vendo Commerce, Michael sold or consulted for CPG brands into big box retailers, and helped his clients navigate the ever-changing Omni-Channel. His clients included Morphe Cosmetics, Maglite flashlights and several of the top ASOTV (As Seen on TV) brands. His hands-on experience in the CPG marketplace spans a broad range of sectors, including food & beverage, beauty, health, natural products, pet supplies, consumer electronics and more. He is an expert in “go to market” strategies, product positioning, packaging, market analysis, distribution and more.? Michael is a graduate of UCLA with a B.A. in history.

  • Mike Anderson, CEO, Cali'flour Foods - NOSH Live Winter 2019

    Mike Anderson

    CEO, Cali'flour Foods

    Mike Anderson, CEO, Cali'flour Foods - NOSH Live Winter 2019

    Mike Anderson

    CEO, Cali'flour Foods

    CEO of Cali’flour Foods. Joined in May, 2019. From 2018-2019 Mike was head of business development at Factory LLC in Bethlehem, PA. and still functions as an advisor for Factory. Mike was a food broker from 1989-2018. From 2002-2018 Mike was a member of the management team that founded and established Natural Specialty Sales, the natural and specialty division of Acosta Sales and Marketing. Mike was president of NS Sales from 2003 until his retirement in 2018. NS Sales assisted many major natural product brands such as Kashi, Silk, Horizon, Annie’s, Stonyfield, Pacific Foods, the Hain Celestial family of products, Cascadian Farms, Applegate, Bragg, Talenti gelato and hundreds of other brands. Member of Sprouts vendor advisory council, FMI emerge, Naturally Boulder, and serves as advisor to several natural product companies. Attended Fort Hays State University in Hays, Kansas.

The Details

When: 12:00 PM - 5:00 PM on Tuesday, December 3

Where: Loews Santa Monica Beach Hotel, 5th floor, Palisades Salon

Format: A half-day program the day before NOSH Live. Presentations followed by round table discussions with speakers and other experts.

Registration: Registration is FREE for NOSH Live attendees and can be accessed through the attendee portal. Seating is limited to 60 attendees.

Boot Camp Schedule

  • 12:00 PM
    -
    12:30 PM
    Registration
    Location: Palisades, 5th Floor
    Boot Camp is half-day seminar covering the basics of operating and growing a company in the natural or organic food business.
    ** Separate Registration is Required & Accessed in the NOSH Live Attendee Portal **
  • 12:30 PM
    -
    12:35 PM
    Introduction
    • Carol Ortenberg, Editor, NOSH
      Carol Ortenberg, Editor, NOSH -

      Carol Ortenberg

      Editor, NOSH

      Carol is the Editor of NOSH, BevNet’s media property focusing on Natural, Healthy, Sustainable and Organic food products. Carol previously worked and consulted for several consumer goods companies, many within the food space. She also was on the marketing team for Whole Foods Market in the North Atlantic region. Prior to focusing on the food industry, Carol worked at several tech companies, including HubSpot, and served as a consumer researcher at AMP Agency. A graduate of Brandeis University in Journalism, Cultural Anthropology and Theater Arts, Carol is passionate about the food, agriculture and beverage industries.

    • Carol Ortenberg, Editor, NOSH
  • 12:35 PM
    -
    1:00 PM
    Pitching Venture Capital
    • Benjamin Levy, Vice President, Echo Capital Group
      Benjamin Levy, Vice President, Echo Capital Group -

      Benjamin Levy

      Vice President, Echo Capital Group

      Benjamin Levy is Vice President of Echo Capital Group, a Los Angeles-based firm focused on investing growth capital, operational expertise, and strategic collaboration in high growth consumer companies. Backed by the family office of the Hot Pockets® co-founder, ECHO combines decades of proven success with the fresh, dynamic insight needed to support emerging companies today. At ECHO Ben leads investments for the firm, and provides guidance in marketing, fundraising, governance, and growth strategy to portfolio companies through board service. He has over 15 years of experience managing small business growth in the consumer branded space. Prior to joining ECHO, Ben served as Private Equity Manger for the international investment firm, Consolidated Investment Group (CIG), where he led origination, diligence, and created growth plans for acquisitions in the food and beverage industry.

    • Benjamin Levy, Vice President, Echo Capital Group
  • 1:00 PM
    -
    1:30 PM
    Brand Development & Design
    • Kelly Criswell, Chief Creative Officer, The GRO Agency
      Kelly Criswell, Chief Creative Officer, The GRO Agency -

      Kelly Criswell

      Chief Creative Officer, The GRO Agency

      Kelly Criswell is Chief Creative Officer at The GRO Agency, a keystone CPG brand strategy and design agency for over 30 years. As the founder of the Los Angeles GRO studio, Kelly has been a perpetual trailblazer, vastly expanding agency capabilities to strategically champion both established and emerging brands for the modern CPG landscape. With a fierce love of food and beverage branding and a 17+ year career in brand development and packaging design, Kelly relentlessly pushes brands from every angle to ensure success on-shelf. Her latest modus operandi is harnessing her extensive experience to help entrepreneurs and start-ups launch their brands.

    • Danielle Muller, VP of Strategy, The GRO Agency
      Danielle Muller, VP of Strategy, The GRO Agency -

      Danielle Muller

      VP of Strategy, The GRO Agency

      Danielle Muller is the VP of Strategy at The GRO Agency, leading the next generation of GRO creative strategists attuned to the modern CPG landscape. With a contagious curiosity and furious-mind, she is passionate about connecting people with the things that move them. Harnessing left-and-right brain synergy, industry insight, and collaborative creativity, she crafts attuned strategy with both authentic and pragmatic perspective. With over 15 years of experience in dynamic brand creation, marketing, and operational strategy, Danielle has worked with everyone from spunky start-ups to Fortune 500 luxury brands. Leveraging her broad cross-industry experience, she draws from the full scope of opportunity to bridge brands and consumers, driving revenue and defining culture.

    • Kelly Criswell, Chief Creative Officer, The GRO Agency
    • Danielle Muller, VP of Strategy, The GRO Agency
  • 1:30 PM
    -
    2:00 PM
    Networking Break
  • 2:00 PM
    -
    2:30 PM
    Food Investment Trends
    • Nick McCoy, Co-founder & Managing Director, Whipstitch Capital
      Nick McCoy, Co-founder & Managing Director, Whipstitch Capital -

      Nick McCoy

      Co-founder & Managing Director, Whipstitch Capital

      Nick McCoy is a Co-Founder and Managing Director with Whipstitch Capital. Nick has over 20 years of investment banking experience. Nick co-founded the investment Bank, Silverwood Partners, where he headed up the consumer division with Mike Burgmaier. In 2015 Nick joined forces with Mike Burgmaier to form Whipstitch Capital with the goal of creating the industry’s largest independent investment bank exclusively focused on leading companies in the healthy and innovative consumer market. Previously Nick was in the Investment Banking Group at First Albany (now Jeffries), Director of M&A at Allmerica Financial Corp, and a Senior Associate, Corporate Development at Wheelabrator Technologies. Nick often speaks and is quoted on various investiture and acquisition-related topics. Nick is an avid road cyclist and thinks it’s ok to cross country ski in below-zero temperatures. He’s a health-focused foodie, cooks frequently and has an extensive knowledge of wine and whiskey (just ask him). Nick is a Chartered Financial Analyst and has an MBA from Wake Forest University and an undergraduate degree from the University of New Hampshire.

    • Nick McCoy, Co-founder & Managing Director, Whipstitch Capital
  • 2:30 PM
    -
    3:00 PM
    Managing & Growing Your Ecommerce Sales
    • Michael Yanez, Vice President, eCommerce, KartSmartr, JOH
      Michael Yanez, Vice President, eCommerce, KartSmartr, JOH -

      Michael Yanez

      Vice President, eCommerce, KartSmartr, JOH

      Michael Yanez has been a CPG sales, marketing and business development executive for 25 years, growing brands for start-ups to mid-size companies. He currently serves as VP of eCommerce at KartSmartr, a division of privately-held JOH, the third largest CPG broker in the nation, where he manages exclusive programs with Amazon Marketplace (Seller Central), Amazon Fresh, Amazon Private Label and other platforms for CPG companies. From 2014-2018, he created the eCommerce Omni-Channel division of Vendo Commerce, a digital sales platform that helps CPG brands sell direct to consumer via Amazon and custom branded websites. His leadership helped scale one-to-one customer relationships using paid media, social networks, influencers, search engines, and other online traffic sources in order to maximize sales, data, and brand loyalty across all online channels. During his tenure, Michael helped grow its Amazon store into the top 5% of all Amazon sellers. Prior to Vendo Commerce, Michael sold or consulted for CPG brands into big box retailers, and helped his clients navigate the ever-changing Omni-Channel. His clients included Morphe Cosmetics, Maglite flashlights and several of the top ASOTV (As Seen on TV) brands. His hands-on experience in the CPG marketplace spans a broad range of sectors, including food & beverage, beauty, health, natural products, pet supplies, consumer electronics and more. He is an expert in “go to market” strategies, product positioning, packaging, market analysis, distribution and more.? Michael is a graduate of UCLA with a B.A. in history.

    • Michael Yanez, Vice President, eCommerce, KartSmartr, JOH
  • 3:00 PM
    -
    3:30 PM
    Selling in the Natural Channel
    • Mike Anderson, CEO, Cali'flour Foods
      Mike Anderson, CEO, Cali'flour Foods -

      Mike Anderson

      CEO, Cali'flour Foods

      CEO of Cali’flour Foods. Joined in May, 2019. From 2018-2019 Mike was head of business development at Factory LLC in Bethlehem, PA. and still functions as an advisor for Factory. Mike was a food broker from 1989-2018. From 2002-2018 Mike was a member of the management team that founded and established Natural Specialty Sales, the natural and specialty division of Acosta Sales and Marketing. Mike was president of NS Sales from 2003 until his retirement in 2018. NS Sales assisted many major natural product brands such as Kashi, Silk, Horizon, Annie’s, Stonyfield, Pacific Foods, the Hain Celestial family of products, Cascadian Farms, Applegate, Bragg, Talenti gelato and hundreds of other brands. Member of Sprouts vendor advisory council, FMI emerge, Naturally Boulder, and serves as advisor to several natural product companies. Attended Fort Hays State University in Hays, Kansas.

    • Mike Anderson, CEO, Cali'flour Foods
  • 3:30 PM
    -
    4:00 PM
    Data Gathering and Usage
    • Michelle Fox, Director, Investment Strategy, Brand Growth Solutions, SPINS
      Michelle  Fox, Director, Investment Strategy, Brand Growth Solutions, SPINS -

      Michelle Fox

      Director, Investment Strategy, Brand Growth Solutions, SPINS

      Michelle Fox is a data-fluent professional who works closely with SPINS’ clients to help them translate and unlock the value of data. Drawing on over seven years of relevant experience, Michelle oversees the delivery of strategic analyses, insights, and recommendations for leading companies and investors within the Natural, Organic, and Specialty products industry. She enables clients to achieve sustained, profitable growth by using data to pinpoint opportunities and developing growth strategies to effectively capture them.

    • Michelle Fox, Director, Investment Strategy, Brand Growth Solutions, SPINS
  • 4:00 PM
    -
    5:00 PM
    Networking & Expert Tables

How to Sign Up for Boot Camp

If you are registered to attend NOSH Live, Boot Camp registration is included.

VIEW UPCOMING EVENTS