WINTER 2019 | DEC. 4+5 | SANTA MONICA
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The Venue
HOW CAULIPOWER WENT ALL IN AND FAST
Sometimes you hit a moment where a launch aligns with changes in the public consciousness. But then the task comes to extend that moment. That’s what happened for Caulipower CEO and founder Gail Becker, who established her vegetable-forward frozen food brand in 2017.
With the launch of her frozen cauliflower pizzas and tortillas, sweet potato “toast” slices and, most recently, cauliflower crusted chicken tenders, Becker offered shoppers clean-label versions of their favorite comfort foods that embraced convenience and taste. And in return, shoppers took a big bite — buying over 10 million pizzas alone in 2018.
Given that growth, it would be easy to neglect the brand in place of distribution wins, supply chain stresses, sales calls and scaling operations. But at NOSH Live Summer 2019 in a presentation and Q&A with NOSH editor Carol Ortenberg, Becker told the audience how she continued to make the company’s brand a priority throughout her products’ rapid ascent.
In the video above, Becker explores not only what rules in the world of growth that need to be followed, but also which ones can be broken. She also examines how focusing on brand can create a community of fans that will follow you into new categories and channels and push your company to new heights.
INDUSTRY ALL-STARS HAVE SPOKEN AT NOSH LIVE
NEXT CONFERENCE: NOSH LIVE WINTER 2019 IN SANTA MONICA
The next NOSH Live event takes place at the Loews Santa Monica Beach Hotel on December 4th and 5th. More than 300 natural food industry founder and executives come together to move their businesses forward and discover what's next for the industry. Plan ahead and secure your seat at the two-day conference for the natural food industry. Early registration savings of $200 per ticket ends October 25th.