NOSH Live Winter 2022 — Agenda
Dec. 1+2, 2022
Pacific Time
FRIDAY, DECEMBER 2, 2022
- 8:30 AM – 9:00 AM
Breakfast & Registration
- 9:00 AM – 9:30 AM
Big Trends and Small Brands - The Statistical State of the Market
Get all of the numbers, trends and hot topics relevant to natural product brands small and large from SPINS analysts Scott Dicker and Caroline Davidson. The duo will breakdown what categories are growing, where there’s whitespace for innovation and what trends are on the rise while we look toward the new year.
- Scott Dicker, Senior Market Insights Analyst (SPINS)
- Caroline Davidson, Senior Director of Strategic Partnership (SPINS)
- 9:30 AM – 10:00 AM
What's Keeping Your CFO Up at Night
Long term success for food brands should be rooted in financial stability. Join CPG financial experts Monisha Khushalani and Elizabeth Carter to learn how strategizing for the future is based in setting attainable economic goals and managing a business’ bottom line.
- Elizabeth Carter, CFO (Goli Nutrition)
- Monisha Khushalani, CFO and Advisor (CPG Industry )
- 10:00 AM – 10:30 AM
The Machine Method Mindset for Food Investing and Entrepreneurship
Though many may know him for his “frenzied” persona, in reality Dyrdek has a methodical approach to his life and work. He’ll share his brand building and investment philosophy as well as give attendees an inside look into his “Machine Mindset,” discussing how founders and executives can integrate this philosophy into their own life and business. Dyrdek’s talk will give attendees a look at the thought process of a creator and content entrepreneur whose money and brand go into the development of successful companies.
- Rob Dyrdek, Founder & CEO (Dyrdek Machine)
- 10:30 AM – 11:00 AM
Networking, Sampling & Taste Radio Studio
- 11:00 AM – 11:30 AM
Pitch Slam Finals - Part I
NOSH Live Pitch Slam puts brands in the spotlight. Founders craft their perfect pitch and present on the main stage to the audience, our panel of expert judges from brands, retail, investment, consulting and design and to our international livestream audience.
- Thuy Nguyen, Category Manager (Thrive Market)
- Patrick Schwarzenegger, Investor, Advisor and Co-CEO (MOSH)
- Jason Stamm, Principal (PepsiCo Ventures Group)
- Amit Pandhi, CEO (Velocity Snack Brands (VSB))
- 11:30 AM – 12:00 PM
Add to Cart: E-commerce Retailer Deep Dive
We'll chat with buyers from two of the leading e-commerce platforms about how they approach merchandising and purchasing decisions. Executives from Misfits Market and Thrive Market will paint a picture of what it takes to catch the eye of an ecommerce buyer or category manager, how they think about assortment given the option of an “endless aisle” and what makes a brand successful with their consumers.- James Ren, Head of Merchandising, Food (Thrive Market)
- Brandie Miller, Senior Director of Grocery (Misfits Market)
- 12:00 PM – 12:30 PM
Strategies for Sustainable Growth
We’ll hear from Yasso CEO Craig Shiesley about how the frozen novelty company grew from a regional business to a national category leader, with over $200 million in annual retail sales. Using Yasso as a case study and drawing from his time at Amplify Snack Brands and WhiteWave Foods, Shiesley will detail strategic avenues for brand growth: innovation, distribution, and velocity. In tandem, he will dispense advice on how to decide which of those levers to pull, the right time to do so, and why saying “no” to some growth opportunities can be just as valuable as saying “yes.”
- Craig Shiesley, CEO (Yasso)
- 12:30 PM – 1:45 PM
Lunch Break, Sampling & Elevator Talk
- 1:45 PM – 2:15 PM
Pitch Slam Finals - Part II
NOSH Live Pitch Slam puts brands in the spotlight. Founders craft their perfect pitch and present on the main stage to the audience, our panel of expert judges from brands, retail, investment, consulting and design and to our international livestream audience.
- Thuy Nguyen, Category Manager (Thrive Market)
- Patrick Schwarzenegger, Investor, Advisor and Co-CEO (MOSH)
- Jason Stamm, Principal (PepsiCo Ventures Group)
- Amit Pandhi, CEO (Velocity Snack Brands (VSB))
- 2:15 PM – 2:45 PM
Tactical Insights: Jumping the Online Moat to Brick and Mortar
What are the best practices for brands looking to take their online success and move it on-shelf in physical retail? Hogan will lead a talk on the ways emerging entrepreneurial D2C food brands can grow, while taking multiple channels into play. She'll show successful examples of the ways those approaches translate from new, online incubation channels into wider distribution.
- Kirsten Hogan, CEO (Sana Sano Growth Advisors)
- 2:45 PM – 3:15 PM
Take Two: Lessons on Growing Brands the Second Time Around
To wrap up the conference we’ll chat with two CPG all-stars about how they used the lessons they learned while building their first brands to later build a second, successful venture. Suzie York launched keto-friendly, low sugar snack bar brand Love Good Fats in 2016 before co-founding better-for-you chocolate brand FourX Better Chocolate earlier this year. York will join, Matt Clifford who co-founded snack brand Barnana in 2012 before becoming CEO of Keto Krisp brand CanDo in 2020.- Suzie Yorke, CEO & Co-Founder of FourX Better Chocolate (Board Member & Founder of Love Good Fats)
- Matt Clifford, CEO, CanDo (Co-Founder, Barnana)
- 3:15 PM – 3:30 PM
Pitch Slam Winner Announcement + Taste Radio Studio Interview
- 3:30 PM
Conference End
Please note that event agendas are subject to change.