IRI AND SPINS BREAK DOWN NATURAL AND ORGANIC INDUSTRY DATA
At NOSH Live Winter 2018, SPINS EVP of retailer services Kathryn Peters and IRI principal Brian Reed took a look at the “conveyor belt” like growth of the natural and organic food sector, which has grown from a $68 billion space in 2010 to more than $133 billion today. Household penetration for organic foods is at 84 percent, while penetration for natural products has reached a whopping 99 percent, the pair said (equivalent to the penetration for toilet paper). As the natural food spaces continue to speed up I Love Lucy style, the challenge ahead lies in the broadening umbrella for natural and clean label products — encompassing everything from plant-based to paleo to vegan to allergy free and beyond.
INDUSTRY ALL-STARS HAVE SPOKEN AT NOSH LIVE
Co-founder, Angie's BOOMCHICKAPOP
Angie Bastian, entrepreneur, co-founder and namesake of Angie’s BOOMCHICKAPOP, took a kernel of an idea and popped it into one of the fastest growing brands of natural popcorn. She and husband Dan founded their snack company in their Mankato, MN garage in 2001 as a means of creating a college fund for their children. Their gluten free, non-GMO, whole grain popcorn is proudly sold in natural food, grocery, club and mass retail outlets nationwide with a product presence in Canada, South Korea, Peru, Japan, Taiwan, the Caribbean and Mexico. The company is constantly innovating and is one of the fastest growing and most successful popcorn brands in the market today. Angie’s BOOMCHICKAPOP is loved by fans as an empowered, spirited brand that represents authentic, real food that delivers on the attributes of clean, transparent labeling and great taste experience. The company has twice won Star Tribune’s Top workplace honors. Angie herself is a recipient of the 2015 ACG BOLD Award for corporate growth and Connect Business Magazine’s 2012 Person of the Year. Girl Scouts honored her as a Pioneering Trailblazer and she is a 2015 Inductee to the Minnesota Women’s Business Owner’s Hall of Fame. She has been featured in the Wall Street Journal, Huffington Post, Forbes Magazine and appeared on the Martha Stewart Show. Her products have been recognized and awarded by numerous national publications and media. To learn more about Angie’s BOOMCHICKAPOP, visit boomchickapop.com or visit the Angie’s BOOMCHICKAPOP Facebook, Twitter and Instagram pages.
Nicole Bernard Dawes
Founder, Late July Snacks
Nicole Bernard Dawes is a pioneering business owner whose lifelong dedication to transforming the food system resulted in her founding Late July Snacks, one of the country’s most successful organic snack brands. Nicole has been named Food & Wine and Fortune Magazine’s ‘Most Innovative Women in Food and Drink’ and Forbes Magazine’s ‘Top Five Women Breaking Barriers in Food and Beverage.’ Furthering her dedication to the industry, Nicole is excited to announce the launch of Nixie Sparkling Water, hitting shelves in 2019.
Merchandising Client Lead for Natural Foods, 84.51° (Owned by Kroger)
Alex Trott, Senior Client Lead, is responsible for natural foods merchandising. Previously, Ms. Trott worked as Client Lead at 84.51°. She graduated with a Bachelor of Arts in Psychology from Miami University. 84.51° helps companies create sustainable growth by putting the customer at the center of everything. Using a sophisticated suite of tools and technology, 84.51° works with some of the world's leading CPG manufacturers and partners. With more than 700 talented and fearless associates, 84.51° is a wholly owned subsidiary of The Kroger Co.
Co-Founder & CEO, Siete Family Foods
Kara Cissell Roell
Co-Founder & Managing Director, VMG Partners
Kara co-founded VMG Partners in 2005 and focuses on all aspects of the Fund’s investment strategy, sourcing, execution, portfolio company oversight and exit management. Since its inception, VMG has partnered with entrepreneurs and management teams to provide a breadth of value-add resources in the areas of sales, marketing, branding, finance, operations and legal support which enable its partner companies to rapidly increase brand awareness, accelerate growth and build equity value. Kara serves, or has served, on the boards of babyganics, Bare Snacks, Drunk Elephant, Health Warrior, Humm Kombucha, KIND Snacks, Pirate Brands, Pretzel Crisps, Quest Nutrition, Solid Gold Pet, Sun Bum, Waggin’ Train and Vermont Smoke & Cure, among others. Kara has been an investor in emerging, lower-middle-market branded consumer companies for the last 18 years. Prior to her private equity career, Kara was an Analyst at the investment bank of Schroders plc and received her Bachelor of Arts in Economics and German from Colgate University.
Chairman, Beyond Meat; TeaEO, Honest Tea
Seth Goldman co-founded Honest® Tea in 1998 with Professor Barry Nalebuff of the Yale School of Management. In March 2011, Honest Tea was acquired by The Coca-Cola Company, helping to further the reach and impact of Honest Tea’s mission by becoming the first organic and Fair Trade brand in the world's largest beverage distribution system. Today, Honest Tea is the nation’s top selling ready-to-drink organic bottled tea and Honest Kids® is the nation’s top-selling organic kids’ juice drink. The brands are carried in more than 130,000 outlets in the United States, including all Wendy’s, Chik-fil-A, and SUBWAY restaurants. In 2016 Honest Tea’s distribution expanded to Europe. In 2016, Seth transitioned to a new role at Honest Tea as TeaEO Emeritus and Innovation Catalyst for Coca-Cola’s Venturing & Emerging Brands business unit. This transition allows him to take on an additional role as Executive Chairman of Beyond Meat, a privately held California-based enterprise on the cutting edge of plant-based protein research and development. In 2015 Seth was named the #1 Disruptor by Beverage World, and Beverage Executive of the Year by Beverage Industry magazine; he was also inducted into the Washington DC Business Hall of Fame. Seth has also been recognized by the United States Healthful Food Council with a REAL Food Innovator Award for helping change the food landscape by providing options that are healthier for both the body and the planet. Seth serves on the advisory boards of Ripple Foods, the Yale School of Management, the American Beverage Association, and Bethesda Green (a local sustainability non-profit he co-founded). He graduated from Harvard College (1987) and the Yale School of Management (1995), and is a Henry Crown Fellow of the Aspen Institute. Seth and Barry are the authors, along with graphic artist Soongyun Choi, of The New York Times bestseller Mission in a Bottle. The book, told in comic book form, captures their efforts to create a mission-driven business in a profit-driven world. Seth lives with his wife and three sons near Honest Tea’s Bethesda, MD headquarters in an eco-friendly house.
Co-Founder & Chief Organic Optimist, Stonyfield Farm
Gary Hirshberg is Co-Founder and Chief Organic Optimist of Stonyfield Farm, the world’s leading organic yogurt producer, and the author of Stirring It Up: How to Make Money and Save the World (Hyperion, 2008). Gary frequently speaks on topics including sustainability, organic agriculture and the profitability of green business. Gary serves on several corporate and non-profit boards, including Blue Apron, Forager, Orgain, Peak Organic Brewing, and UNreal chocolates as well as Advisory Board member for Applegate. He has received 12 honorary doctorates and numerous awards for corporate and environmental leadership including a 2015 Champion for Children Award from Mount Sinai Hospital’s Children’s Environmental Health Center and a Lifetime Achievement Award by the US EPA.
CEO & Co-Founder, Coolhaus
Natasha Case founded Coolhaus in 2009 with Freya Estreller after she was working in architecture at Walt Disney Imagineering. They launched their architecturally-inspired, unique ice cream sandwich company from their barely driveable postal van at the Coachella Music Festival to an audience of 100,000. They built a loyal following over the festival weekend and returned to LA to an abundance of viral press, a rapidly building social media following, and an eager foodie audience. Since then, Natasha has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, Linked in 10 under 35 for Food & Leisure, as well as being featured in many national publications and radio like Cosmo, Dwell, and NPR, and TV shows including Food Network’s Chopped, Barefoot Contessa, Unique Sweets, Good Morning America, King of Cones, Andy Cohen Live and many more. The company has become one of the leading innovative small dessert businesses, growing significantly to include 4 trucks and 2 storefronts in LA, 2 trucks and one cart in NYC, and 4 trucks in Dallas, Texas. Moreover, consumers can now find Coolhaus’ pre-packaged ice cream sandwiches, hand-dipped bars, and hand-packed pints in 6,000+ gourmet grocery stores nationally, including Whole Foods and Gelson's, and larger retailers like Meijer and Safeway, and now internationally in Asia and the Middle East.
NEXT CONFERENCE: NOSH LIVE SUMMER 2019 IN NEW YORK CITY
The next NOSH Live conference takes place at the Metropolitan West in New York, NY on June 10th and 11th. More than 300 natural food industry founder and executives come together to move their businesses forward and discover what's next for the industry. Plan ahead and secure your seat at the two-day conference for the natural food industry. Register today to save $200 per ticket.