CBD: Brightfield Report Warns of "Extinction Event" for Some Brands

Jul. 28, 2020 at 2:11 PM

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The economic fallout from the global COVID-19 pandemic represents an “extinction event” for many brands in the emerging CBD space, according to a new report on the state of the U.S. CBD market from Chicago-based intelligence firm Brightfield Group. In an interview with BevNET, Bethany Gomez, Managing Director at Brightfield Group, explained how economic pressures, changing habits and COVID-19 are impacting the U.S. CBD market, as well as why inaction by the FDA may be helpful to small brands, the effects of price compression in both raw material and finished goods, and how ec-ommerce and brick-and-mortar retail are each developing.