Rotten Turns Up the Heat with New Spicy Sour Gummy Cruncheez and a Campaign Starring a Spicy Farmer

Rotten marks a major milestone with its first-ever flavor extension and ad campaign, launching Spicy Sour Gummy Cruncheez as a Sprouts retail exclusive to celebrate the brand's first national retail placement at Sprouts Farmer's Market.

 

SANTA MONICA, Calif. — [November 17, 2025]: Rotten is bringing the heat to candy aisles across the country with the debut of Spicy Sour Gummy Cruncheez, the brand's first-ever flavor extension and the centerpiece of the brand's first ad campaign. The launch coincides with Rotten's expansion into national distribution with Sprouts Farmer's Market, who is also the new flavor's exclusive retailer partner.

To introduce the fiery new flavor, Rotten is kicking off a creative campaign that features Jed Perkins, the fictional spiciest farmer in all the land. The irreverent spot brings to life the farmer's unique approach to getting the most spice out of his peppers, celebrating the unconventional spirit that has defined Rotten from the start. The hero video will be made public on Monday, November 17th (Link to YouTube).

"The launch of Spicy Sour Gummy Cruncheez represents everything Rotten stands for: bold flavor, unexpected storytelling, and a bit of chaos," said Michael Fisher, Founder/CEO of Rotten. "This launch isn't simply a new flavor; it's the beginning of a new creative era for the brand. Partnering with Sprouts on an exclusive launch gives us the perfect platform to share that story with snack lovers nationwide."

Developed by Rotten's in-house team in collaboration with Sacramento based production studio, Direct Message, the campaign leans into humor, spice, and Rotten's signature part satire, part celebration tone. The bold campaign celebrates Rotten's fearless creative spirit and demonstrates what it means to "Feed Your Freak."

Spicy Sour Gummy Cruncheez are available exclusively at Sprouts stores nationwide and online at eatrotten.com.

For media inquiries, samples, or additional campaign assets, please contact:

Brandon Kieffer, Head of Marketing | 337-540-7867 

About Rotten: Rotten is a next-generation candy brand built for bold taste, creative storytelling, and unapologetic authenticity. With products designed to be candy first, better-for-you second, Rotten brings personality and purpose to every bite.