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NOSH NEWSLETTER
March 26, 2020
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NEW AT NOSH
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Jeff Klineman
The increased demand for products through online sellers like Amazon means that brands need to shift tactics -- something that’s hard to do during a crisis; Betsy McGinn sat for a video interview with Jeff Klineman, BevNET’s editor-in-chief, to provide important advice on how brands should approach their Amazon and broader e-comm strategies as consumer behavior takes a disruptive turn to online food and beverage purchasing.
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Carol Ortenberg and Brad Avery
While many established companies are bearing up under the storm thus far, small entrepreneurial brands, from early stage startups to regional players, who often have less distribution to start, are feeling the pain from retail disruptions. However, amidst lost supermarket sales or cancelled expansion plans, online is providing a possible bright spot for these brands.
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We're back for a 60 minute livestream today, March 26th. The fourth round of food and beverage brands includes Suja, Coolhaus, Poppi, Cappello's, and Tempo. As a special treat this week, we also have Darren Rovell, who is a Partner at Tastemaker Capital and former ESPN reporter, weighing in on the brands and providing feedback.
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This year, the industry is feeling the impact of the biggest and arguably the most important trade show for food and beverage having been cancelled due to force majeure. But whether the show occurs and you participate or not, the entire job of brand and product awareness creation cannot be accomplished solely during the show.
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FEATURED FOOD & BEVERAGE INDUSTRY JOBS
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Athletic Brewing Company
San Diego, CA
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World Finer Foods
Bloomfield, NJ
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King Arthur Flour
White River Junction, VT
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CLEAN Cause
Multiple Locations
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The Republic of Tea
New York, NY
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BevNET.com, Inc. 44 Pleasant St., Watertown, MA 02472
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