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October 07, 2019
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Ocean Spray Revamps R&D, Will Enter New Categories

Carol Ortenberg

Ocean Spray Revamps R&D, Will Enter New Categories

Ocean Spray may be almost 90 years old, but the cranberry cooperative is determined to act like a younger startup. Last week the company announced a new model for innovation, known as the Lighthouse Incubator, which will focus on rapid innovation and bring the company into new categories beyond beverage.

Rewatch: Pinterest’s Head of CPG Strategy Discusses The New Digital Shopper

NOSH Live

Rewatch: Pinterest’s Head of CPG Strategy Discusses The New Digital Shopper

According to Arthur Sevilla, Pinterest’s head of CPG strategy, the digital shopping journey starts with a simple equation: “Relevance + receptivity = impact.” At NOSH Live Summer 2019 Sevilla shared how brands can use Pinterest to reach their target market.

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Food Wire

Nutiva Launches Organic MCT Creamer

Food-X Unveils 10th Cohort

True Salt Company Announces Expansion into Southern California Retail Market

Raised Real Launches Organic, Clean Label Breakfast Oats for Kids

Blue Evolution Announces Rebrand

 
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Los Angeles, CA
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Beverage Industry News

Ocean Spray Revamps R&D, Will Enter New Categories

NACS 2019 Gallery: New Products Set For C-Stores

Peet’s Closes Coldcraft Unit to Focus on Shelf-Stable Coffee Innovations

PepsiCo: Revenue Momentum Continues in Q3

Taste Radio Insider Ep. 54: The ‘Better’ Way to Rethink Brand Strategy

 
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Craft Beer Industry news

People Moves: Constellation Brands Promotes Mallika Monteiro Again; Ceria Beverages Names VP of Business Development

Brewers Association Announces 2019 Great American Beer Festival Winners

Castle Island Expands Distribution to Connecticut

BrewDog Brings Hawkes Cider to U.S.

Small Change Brewing Company Partners with Night Shift Distributing

 
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