With Revamp, Bobo’s Looks to Reinvent the Bar Category

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Project NOSH Newsletter - September 19, 2016

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	Carol Ortenberg With Revamp, Bobo’s Looks to Reinvent the Bar Category Now half a year into its new leadership, Bobo’s Oat Bars is making changes, trying to bring the fresh aura of the perimeter into the decidedly center store-bound nutrition bar category. A packaging redesign and strategy to pitch Bobo’s homemade feel as part of a “freshly baked” subcategory of the bar set are central elements of the idea.

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