This is a past event. Registration is open for NOSH Live Summer 2020.

NOSH Live: Halen Brands’ Jason Cohen on Teams, Products and Buyers

Carol Ortenberg

When Jason Cohen entered the business world as a life insurance salesman, he knew one thing: you’re only as good as the relationships you have with your clients. Now as a highly successful food and beverage entrepreneur and investor, he’s capitalized on that knowledge, and added to it another rule: to support that success you need a solid team and a product that appeals to the consumer.

At NOSH Live on Monday, June 12 in Manhattan, Cohen will sit down for a fireside chat and give attendees an inside look at his success in the industry. With far ranging topics from how to win over buyers without ever talking about your product, to why you’re only as good as your team, Cohen will help attendees walk away with lessons they can implement in their own businesses — and assuredly force them into a belly laugh or two.

Cohen’s time in the food business has led him to grow and sell businesses including Mamma Says, Sensible Portions and Rickland Orchards for a combined total of over $560 million. In his time at Sensible Portions, Cohen helped the company grow from $4 million in sales in 2005 to just under $100 million by 2009.

Cohen also served as the President of the Club and Snack division of Hain Celestial, and partnered with the founders of SkinnyPop before co-founding Halen Brands, a privately held operating company that invests in, acquires, and operates food and beverage brands. Attendees will gain from his thoughts on success factors in a variety of retail channels, ideas about developing a range of innovative products and strategies, and a series of anecdotes that are sure to inspire.

Come hear what Cohen has to say at NOSH Live this summer. Conference registration is available online.

About Project NOSH

Project NOSH is the leader in food-focused media and events and is a division of BevNET. The mission of Project NOSH is to offer the best, most comprehensive platform for news coverage, expertise, partnership, networking and support for all members of the community.

Through its website and NOSH Live events, Project NOSH reports on and catalyzes food innovation for the ecosystem of entrepreneurs, consumers, suppliers, distributors, retailers, investors, regulators and ingredients and service providers.

Project NOSH experts are often used as sources for media publications looking for industry information and expertise including the New York Times, Wall Street Journal, Detroit Free Press, NPR, CNBC and Wired Magazine.

BevNET has offices in Watertown, MA, New York, NY, and San Diego, CA.

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