CPG brands need to scale in order to be successful, but striking a balance between growing too slowly or too quickly can be difficult.

At NOSH Live Winter 2022 on December 1 and 2 in Santa Monica, we’ll hear from Yasso CEO Craig Shiesley about how the frozen novelty company grew from a regional business to a national category leader, with over $200 million in annual retail sales. Using Yasso as a case study and drawing from his time at Amplify Snack Brands and WhiteWave Foods, Shiesley will detail strategic avenues for brand growth: innovation, distribution, and velocity. In tandem, he will dispense advice on how to decide which of those levers to pull, the right time to do so, and why saying “no” to some growth opportunities can be just as valuable as saying “yes.”

Right now you can save with early registration. Register today to save $100 per person. Insiders save an additional $100 per person. Early registration ends on Friday, October 21.

Register for NOSH Live Summer 2022 >>

Sponsorships are still available for NOSH Live Winter 2022 as well. Connect with our sales team to get involved.

About NOSH Live

NOSH Live is a two-day business event for the natural food industry. The cutting-edge conference drives valuable industry connections and promotes the exchange of strategies and ideas. Specific to CPG food companies, the program explores growth strategy, sales, marketing, investment, and more through case-based presentations and panels by an all-star roster of speakers.