Rebrand Roundup: Seven New Looks for the New Year

As far as timing goes, early January feels like the perfect month to unveil a new look or makeover. Here are seven food brands looking to make a fresh start in 2022 with revamped branding, packaging and overall design.

Revival Food Co.

For its first branding makeover since launching in 2014, craft almond butter maker Revival Food Co. will showcase a new logo, new colors, and a new website, while also changing its SKU names to be more descriptive — Sea Salt Vanilla, Cinnamon Chai Spice, Rosemary Maca, Hemp Super Seeds, and Raw Cacao Coconut. The brand has also shifted from glass to plastic jars (10% larger with room to stir) to reduce shipping waste and risk of leakage in transit.

Square Roots

Seeking to focus its branding around its mission to bring locally grown food available to consumers globally, Square Roots has unveiled a new look that will begin to appear on retail shelves, in-store signage and social media throughout the month. The revamped design features vibrant, modern colors while highlighting the company’s core values of authenticity and transparency. Meanwhile, the new packaging uses a vertical label orientation and features a QR code on every package, allowing consumers to see how, where, and who grew their greens.

Pamela’s

Gluten free baking and snacks maker Pamela’s launched a new brand design in November, aimed at highlighting how the individual products can be used in allergen-friendly recipes. The packaging now features real imagery of the product to give it a more modern feel and appeal for lifestyle consumers.

ReHarvest Provisions

Positioned as the first piece of a portfolio of better-for-you products, reBLEND Superfood Smoothie Pops have been relaunched by founder Kathryn Bernell in new packaging under the ReHarvest Provisions moniker. The updated packaging showcases the brand’s use of whole upcycled fruits and veggies with no processed concentrates, purees, flavors, or additives.

Cartel Roasting Co.

Arizona-based Cartel Roasting Co. has undergone a rebrand that showcases the brand’s commitment to its core tenants: hand-roasting every single bean, exclusively working with small scale coffee farmers, and supporting the local communities they serve. Meanwhile, the company announced earlier this month it is constructing a dedicated 12,000 square foot production facility that will include both cold brewing and a canning line, plus a full commercial bakery and upgraded roasting capabilities.

Daring Foods

Plant-based chicken brand Daring Foods launched new packaging in conjunction with a new marketing campaign taking aim at industrial chicken processing. Kicking off with an ad in The New York Times on January 2nd, the ad details the “unsustainable horrors brought on by chicken production” — from environmental degradation to unethical farming practices — in hopes of furthering its stated goal to “remove animal-based chicken from the food system.”

Jovial

Jovial’s new look is meant to reflect the Italian pantry product brand’s commitment to “purity, fairness and transparency,” in the words of owner Giulia Viola. That means images of rolling Italian hillsides, photos of the farmland where the California-based brand sources its ingredients, and a new color coding scheme to stand out on shelf.