Notable New Products: Gingerbread Cereal & Lentil-Based Meals

This week’s smattering of notable new products brings winter-inspired breakfast items, a custom cookie kit from a prominent beer brand and a line of instant lentil meals.

Sauces by Jrk!

Miami-based Jamaican restaurant Jrk! has entered CPG with its new sauce brand, Sauces by Jrk!. Available in three varieties at launch – Bonnet Hot Sauce, Jerk Sauce and Jerk Ranch – the sauces are available online in a variety pack for $39.95.

Lentiful

Lentiful made its official debut with a 4-SKU line of instant lentil meals. The new line consists of Mexican Green Chile, Thai Coconut, French Mirepoix and Cinnamon Apple varieties. All four SKUs come in 57 oz. single-serve microwavable cups for a suggested retail price of $4.95. The meals are now available direct-to-consumer in 4 and 8-packs.

Three Wishes

Three Wishes expanded its lineup of better-for-you nostalgic cereal with a new flavor, Gingerbread. Like the rest of the brand’s offerings, the holiday-inspired cereal packs 8 grams of plant-based protein per serving. Three Wishes Gingerbread will soon be available online for $39.99 per 6-pack of 8.6 oz. boxes.

Burlap & Barrel x Ghetto Gastro

Spice brand Burlap & Barrel teamed up with Ghetto Gastro to launch its newest blend, Smoke ‘N’ Herb. The new offering features an all-purpose blend of salt, white and black pepper, herbs and chipotle chilis. Ghetto Gastro x Burlap & Barrel Smoke ‘N’ Herb is available in a 1.2 oz. bottle for $11.99. One dollar from the sale of every jar will be donated to organizations supporting cannabis justice in New York City.

Wildway

Texas-based better-for-you snack company Wildway unveiled two new seasonal granola varieties: Gingerbread and Dark Chocolate Peppermint Bark. The former contains a mixture of nuts, seeds, dried fruit, vanilla bean and spice like ginger and cinnamon while the latter contains a mixture of peppermint bark, cacao nibs, nuts, seeds, dried fruit and vanilla bean. Both new grain-free granola varieties are available online for $5.99 per 8 oz. pouch.

Sam Adams

Sam Adams’ philanthropic program, Brewing the American Dream, announced the launch of its new Baking the American Dream Kit. The custom cookie kit includes dry ingredients from Hot Bread Kitchen of New York City, a seasonal spice blend from Colonel De of Cincinnati, Ohio and a Sam Adams pint glass-shaped cookie cutter. The kit will be available for purchase until December 21 online at Brewing the American Dream Marketplace.

Mission MightyMe

MightyMe, a brand focused on introducing children to possible allergens, launched two new limited edition puff flavors: Peanut Butter Strawberry and Peanut Butter Banana. According to the brand, the puffs contain 50% more peanuts and three times the plant protein than other baby puff brands. Both new flavors are available online for $24.95 per 5-pack of 1.5 oz. pouches.

Mush

Just in time for the holiday season, Mush unveiled a limited-edition Snickerdoodle flavor. The new ready-to-eat oats flavor features vanilla, cinnamon and almond milk. Mush Snickerdoodle is available at Whole Foods nationwide in 5 oz. single-serve cups or online for $29.99 per 8-pack and $59.99 per 16-pack.