With only seconds to capture consumers’ eyes on shelf, a product’s packaging is vitally important. And even the most seasoned brand can sometimes need to revise packaging to attract new shoppers.
At this year’s Natural Products Expo West brands rolled out new packaging, logos and branding that emphasized product attributes such as better ingredients, taste and heritage. Here are a few of the new looks that the NOSH team spotted on the floor.
Pop Art Snacks
While the paper packaging on this plant-based yogurt remains, Culina has switched from plastic to using reusable terra-cotta clay pot containers.
Made By True
Ithaca Craft Hummus
Ithaca Cold Crafted is now changing its name to Ithaca Craft Hummus. The product signature square packaging will have a new look that emphasizes emphasizes flavor cues over a message of “freshness.”
This Bar Saves Lives
Michel et Augustin
French bakery brand Michel et Augustin’s redesigned packaging still features kooky, bold graphics, but adds newly redrawn, more prominently featured caricatures of its founders -- complete with blue hair.
The Coconut Collaborative
As British brand The Coconut Collaborative expands into the U.S. market, the company has tweaked the packaging for its plant-based yogurts and desserts to highlight its array of high quality ingredients.
The premium grass-fed beef jerky brand has a new lower-priced line that scraps the craft paper packaging of its filet mignon jerky for a more traditional plastic film. Each SKU is clearly indicated by a color band across the top of the bag.
Bubba's Fine Foods
Paleo snack brand Bubba’s Fine Foods debuted a new look at Expo West that the company hopes will highlight its bold flavors. The packaging also features new product shots and close-ups of the brand’s signature ingredient, Saba bananas.
After launching a line of puffs, snack brand Biena Foods decided it needed to create an “extendable brand identity platform.” The new design keeps the signature colors but adds a sun to the center of each bag, along with a new font treatment.