Expo West Gallery: Familiar Brands Adopt New Looks & Packaging
With only seconds to capture consumers’ eyes on shelf, a product’s packaging is vitally important. And even the most seasoned brand can sometimes need to revise packaging to attract new shoppers.
At this year’s Natural Products Expo West brands rolled out new packaging, logos and branding that emphasized product attributes such as better ingredients, taste and heritage. Here are a few of the new looks that the NOSH team spotted on the floor.