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Elevator Talk: Creation Nation Empowers Consumers with Customizable Protein Bars and Energy Bites

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and Instagram TV, with new pitches shared every week.

Karen Nation, certified sports nutritionist and founder of Creation Nation, developed protein bar and energy bite mixes to give consumers a fresher, healthier and customizable option for snacking. Creation Nation’s bars and bites are easy to make, require no baking, and target food tribes including gluten-free, paleo, vegan, and keto. The mixes are distributed through UNFI and KeHe, and are available in major retailers like Whole Foods and online through Thrive Market and the company’s e-commerce website. The brand, which was selected as the NOSH Live Pitch Slam 5 winner, is planning to raise another round of investment to help increase distribution and expand toward the east coast.


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