National Sales Director

Must Love



  • Create and execute on a comprehensive sales plan aimed at increasing distribution across all Must Love products (frozen and shelf-stable) across the US. Collaborate with cofounders and Dir. of Marketing to develop this plan to include target accounts and SKU assortment.

  • Work with Dir. of Marketing to build and regularly update sales forecast model 

Drive sales:

  • Primary focus is to actively develop relationships with new and existing buyer contacts across all grocery accounts to drive distribution, shelf placement, merchandising, and pricing objectives for Must Love’s products. 

    • Leverage sales data tools to draw key insights to drive sales (e.g., for sales presentations, evaluating opportunities, gap analysis vs forecast.), includes tools like: syndicated data sets, retailer sales portals, distributor sales portals, Westock

    • Work closely with brokers to strategize and coordinate account approach and execute strategy

    • Work with distributors to take advantage of retail presentations, manage items/DC openings

    • Take advantage of opportunities to drive new growth and volume through new channels / accounts like C-Store, Drug, Food Service, etc.

  • Secondary focus is to actively develop relationships with new and existing buyer contacts to gain placement for Must Love’s products across omnichannel outlets (3rd party shopping apps like Instacart / Amazon Prime, drop-ship online stores like Faire / Bubble and emerging platforms like GoPuff) 

  • Drive velocity by setting and managing promotion strategy by account within authorized budget (including TPR schedule, demos, etc.)

  • Drive best-in-class in-store execution by conducting store audits and working closely with merchandisers

  • Collaborate with Dir. of Marketing to develop account-specific campaigns across digital and live platforms whenever appropriate

  • Represent Must Love at trade shows and/or other events and develop sales opportunities by building connections with key individuals


  • Collaborate with cross-functional partners on innovation initiatives, particularly providing retailer and sales perspective during development


  • Minimum 5 years CPG wholesale (food and beverage) sales experience

  • Strong understanding of retail, distribution, and logistics within food industry

  • Proficiency in new customer development with owner mentality

  • Strong persuasive selling and negotiation skills

  • Self-motivated, with ability to work independently as well as part of a team

  • Clean driver’s license and reliable mode of transport

  • Ability and willingness to travel as needed 

  • Prefer Southern California, but open to remote

About Must Love: Founded by best friends, Mollie Cha and Hannah Hong, Must Love makes incredible plant-based treats with simple, real ingredients. We make ice cream and sprinkles, with more to come. Our everyday indulgences are 100% plant-based, sweetened with real fruit - dates or coconut, and, most importantly, really delicious. Our ice creams are sold at major national retailers like Sprouts Farmers Market, Whole Foods, and Costco. And, we’re just getting started! We value authenticity, collaboration, and a roll-up-your-sleeves attitude. We are a small, action-oriented team. We foster a casual, fun environment, but are serious people. 

What we offer:

  • Competitive salary, commensurate with experience

  • Tech allowance

  • Medical and dental benefits

  • Paid maternity/paternity leave

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