Sales Manager - NorCal (San Francisco | Oakland)
Nectar Hard Seltzer
Divinely Different - Bringing the Nectar of the Gods to the Great City of San Francisco
Area Sales Manager - NorCal
Nectar is the first Asian-Inspired Hard seltzer and one of the fastest growing brands in CA. Everyone jumping into the hard seltzer market seems to be doing the same thing… grapefruit, lime, mango, etc.
So we did something different.
Drawing inspiration from all the unique flavors that we grew up loving, we felt that there was a huge segment of consumers that were being ignored in the hard seltzer category.
9 months ago, we quite literally had zero followers and zero customers. Through the power of the internet, we were able to create explosive growth.
Fast forward to today, we are sold in over 150+ stores in CA and the #1 hard seltzer on TikTok.
We've done all this without a distributor, a publicist, or any kind of serious marketing budget.
In bootstrapping this business, we've proven traction in the market and built a real community. Now it's time to scale.
What we are looking for:
We are seeking an enthusiastic sales professional to join the Nectar team and drive our success in the greater San Francisco/Oakland markets. We are looking for someone who is entrepreneurial minded, a determined self-starter and has a passion for building relationships. The Nectar Sales Manager will cover all on and off premise sales and events throughout Seattle. In this role you will maintain sales relationships within existing accounts as well as work with our executive and distribution teams in establishing and opening new accounts within the region in order to drive sales and increase brand awareness. Only applicants who reside or are willing to reside in the described market will be considered.
If you are ready to be Divinely Different, and build something truly special with us, apply to join our team.
Day to Day Responsibilities
Identify, establish, and maintain a close working relationship with existing and new retail accounts
Identify and prioritize key places, occasions, and events for our target consumers
Play a dual sales & marketing role – identify “brand building” opportunities in accounts in addition to volume-driving opportunities
Entrepreneurial Mindset: Develop, deliver, and iterate plans continuously with a resourceful, obsessive, and fearless mindset with a focus on proving we’re the best hard seltzer in the market
Collaboration & Integration: Support cross-functional touchpoints within the assigned territory, which includes; but is not limited to the brand stakeholders, agency partners, trade marketing, sales. Collaboration, alignment, and influence with multiple stakeholders are key to success.
Analysis and Reporting: Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities.
Research: Perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve the existing programming.
Competitive Analysis and Implications: Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies.
Consumer Engagement: Schedule and execute brand tastings; targeting key consumer demographics. Represent Nectar at festivals and events
Territory Development: Schedule and execute account calls within territory; including key stakeholders at times when they can be leveraged properly against business imperatives
Embrace and communicate Nectar’s company culture
Must have 3+ years of CPG sales experience
Candidates must have a passion and excitement for the explosive hard seltzer/better for you alcohol sector and have a desire be a part of a fast-paced, startup environment
Excellent communication and organizational skills with the ability to interact effectively with customers, retailers, and management
Work with all employees of Nectar in an ego-free manner that is collaborative and respectful
Must be able to identify opportunities, build and maintain strong relationships
Good judgment with the ability to make timely and sound decisions
Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm
Proficient in Microsoft Office
Must have a valid driver’s license and travel (drive) through the designated market area
Bilingual proficiency with at least 1 other language is preferred but not required (Spanish, Korean, or Chinese)
Experience in sales and distribution
Ability to perform physical activities required by the job duties including occasionally lifting and moving up to 55 pounds individually and greater weights with assistance; ability to bend, stretch, stoop, climb, and perform other physical acts associated with selling, demonstrating, and marketing product in an assigned territory
Must be legally authorized to work in the U.S
Compensation and Benefits
Compensation will be highly competitive with industry / market rates, and will be experience-dependent. Will include a base salary and performance-based bonuses.
If you are interested in joining our tight-knit team here at Nectar, please email your resume and cover letter in PDF format to David@divinelydifferent.com
Nectar is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status.