Field Sales Manager

Reed's, Inc.

Job Location – Denver, CO or Colorado Springs, CO

Position – Field Sales Manager

The Field Sales Manager is responsible for selling our Reed’s Alcoholic RTD & Reed’s/Virgil’s NA products to new prospects and maintaining sales within the assigned territory. The FSM will be required to present products to new accounts a minimum of 160 times per month. The FSM will have a broad knowledge of the company's range of alcoholic and non-alc products and where they reside in every account.


  • Able to manage assigned territory and specific distributor accounts
  • Develop and maintain an organized list of key accounts in the territory for both on and off premise accounts
  • Pursue new opportunities for distribution and impact local market to upsell, secure multiple SKU distribution, cooler visibility and displays
  • Be the “Face of Reed’s” in Colorado for retailers and distributors
  • Attend selected on-off premise promotional events
  • Direct accounts in proper and effective merchandising and consumer awareness
  • Guide proper shelf management positions and merchandising
  • Participate in special events, on-off premise sampling events, golf tournaments, festivals, etc..


  • Entry Level with 1-3 years of beverage sales experience
  • Not a 9-5 job, this is a lifestyle position building the Reed’s and Virgil’s brands
  • Need a high energy, positive individual with an entrepreneurial drive
  • Beverage sales experience including prospecting for new leads/opportunities and face-to-face selling
  • Must be highly organized with strong attention to detail and good time management
  • Considered a "CLOSER" and can provide evidence to support direct sales achievements
  • Working knowledge of SalesForce, TEAMS and Slack a plus
  • Expected to spend 95% of the time in the trade, with 5% office time.
    • Ensure compliance of all Colorado alcoholic beverage regulations

      Additional Information

      The base compensation range for this job classification is between $50,000 and top end at $70,000. The determination of what an employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of beverage sales service and geographic location. This job classification is bonus-eligible, with the bonus potential subject to applicable bonus plan terms and conditions.

      This position offers incentive opportunities plus full benefits including medical, dental, vision, 401k and PTO.

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