Head of E-Commerce
At Sound, we put the sweet in unsweetened. Our secret? Tea, yes. Sugar, never. And as for artificial flavors — do you even have to ask? We make tea-based sparkling beverages that are completely unsweetened and certified organic.
We're looking for a Head of E-Commerce to join our fast-growing team. As our first teammate in the channel, the Head of E-Commerce will work alongside our founding team and partners to lead our Direct-to-Consumer and Amazon business. The role will require managing and optimizing the channel P&Ls, consumer-facing touchpoints, retention and acquisition marketing. The right candidate will be laser-focused on both conversion and storytelling to drive significant growth in the channel as we build Sound into the leading sparkling beverage brand on the market.
What You'll Do:
- Lead the company’s direct-to-consumer strategic direction, development, and future growth
- Lead Amazon strategy and manage growth agency
- Manage digital customer journey and optimize website and other touchpoints to maximize conversion and customer experience
- Collaborate with Marketing Team to grow digital acquisition and ROI across digital channels, including email/SMS, paid search, SEO, social media, podcast, newsletter and affiliate
- Manage P&Ls for Direct-to-Consumer and Amazon business
- Responsible for setting e-commerce KPIs and goals
- 5+ years of experience in e-commerce at a fast-paced, intellectually challenging environment. Ideally at a CPG startup, and preferrably in Food & Beverage.
- Experience managing DTC tech stack including Shopify, ReCharge, Klaviyo, and analytics platforms.
- Extensive experience in customer retention and lifecycle marketing.
- Strong knowledge of Amazon Seller Central and marketplace management.
- An entrprenurial mindset; highly resourceful, strong analytical skills, collaborative and self-motivated
- Be one of the first few employees at our fast-growing startup
- Competitive pay + unlimited PTO policy
- Company subsidized health insurance (medical, dental & vision insurance)
- Flexibility to work from home/remotely