Head of E-Commerce



At Sound, we put the sweet in unsweetened. Our secret? Tea, yes. Sugar, never. And as for artificial flavors — do you even have to ask? We make tea-based sparkling beverages that are completely unsweetened and certified organic.

We're looking for a Head of E-Commerce to join our fast-growing team. As our first teammate in the channel, the Head of E-Commerce will work alongside our founding team and partners to lead our Direct-to-Consumer and Amazon business. The role will require managing and optimizing the channel P&Ls, consumer-facing touchpoints, retention and acquisition marketing. The right candidate will be laser-focused on both conversion and storytelling to drive significant growth in the channel as we build Sound into the leading sparkling beverage brand on the market.

What You'll Do:

  • Lead the company’s direct-to-consumer strategic direction, development, and future growth
  • Lead Amazon strategy and manage growth agency
  • Manage digital customer journey and optimize website and other touchpoints to maximize conversion and customer experience
  • Collaborate with Marketing Team to grow digital acquisition and ROI across digital channels, including email/SMS, paid search, SEO, social media, podcast, newsletter and affiliate
  • Manage P&Ls for Direct-to-Consumer and Amazon business
  • Responsible for setting e-commerce KPIs and goals


  • 5+ years of experience in e-commerce at a fast-paced, intellectually challenging environment. Ideally at a CPG startup, and preferrably in Food & Beverage.
  • Experience managing DTC tech stack including Shopify, ReCharge, Klaviyo, and analytics platforms.
  • Extensive experience in customer retention and lifecycle marketing.
  • Strong knowledge of Amazon Seller Central and marketplace management.
  • An entrprenurial mindset; highly resourceful, strong analytical skills, collaborative and self-motivated


  • Be one of the first few employees at our fast-growing startup
  • Competitive pay + unlimited PTO policy
  • Company subsidized health insurance (medical, dental & vision insurance)
  • Flexibility to work from home/remotely
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