Area Sales Manager - Northern California Territory
Brew Dr. Kombucha
Position Title: Area Sales Manager 2 - East Bay - Sacramento
Supervisory Responsibilities: No
Reports to: Regional Sales Director
Worker Category: Full-Time
FLSA Classification: Exempt
About Brew Dr:
In 2006, our founder Matt Thomas started Townshend’s Tea Company. Two years later, we began making kombucha in the basement of our first teahouse, and it got so popular we decided to bottle it!
Today, Brew Dr. Kombucha operates from a 50,000 sq ft brewery in Tualatin, Oregon, and our products are sold in all 50 states and across Canada. In addition, we have expanded our horizons to launch Tranquil, a line of CBD kombucha, and Uplift, a line of energizing yerba mate beverages.
You may have met our mascot, Otis the sloth, who shows up under the cap of every bottle of Brew Dr. Kombucha. He inspires our motto: “Can’t rush the good stuff.”
Position Summary: The Area Sales Manager’s core responsibility is to sell Brew Dr. Kombucha by maintaining and expanding the customer base, working with distributors, and supporting events, demos, and marketing efforts.
Responsible for growing total territory points of distribution to achieve growth targets and account visits.
Directly manage all aspects of assigned sales territory.
Manage regional chain key account calls within sales territory.
Work autonomously to establish, develop, and grow a strong base of on-premise and off-premise accounts.
Participate in evening and weekend promotions and assist with special events as necessary.
Complete daily account visit reports, monthly expense reports, and other surveys and reports as required.
Secure display and secondary space, shelf space, and share of cold box.
Improve BDK location to either #1 or #2 in every account. Secure a second point of distribution in the store, building displays, end caps, resetting cold boxes, and increasing visibility through point-of-sale.
Maintain positive business relationships and communication with account owners, managers, and buyers.
Identify and successfully sell to new customers.
Develop proposals for prospective customers and deliver sales presentations.
Provide excellent customer service by developing a regular route and call pattern to book displays, place permanent point of sale, plan promotional activities, offer after-sale follow-through, and provide Brew Dr. and kombucha education.
Introduce and sell in new flavors and packages, including activities to support sell-through.
Create and implement programs designed specifically for on-premise accounts.
At Distributor Level:
With support from Regional Sales Director, oversee customer and distributor relationships.
Responsible for working with BDK supply chain team and customers on correctly forecasting/planning/ordering products.
Build monthly, trimester, and annual plans for BDK customers and distributors, presenting to both BDK sales leadership & customers.
Work with distributors to build awareness of our portfolio and programming.
Assist in distributor Brew Dr. and kombucha education.
Partner with distributors to ensure the fulfillment of accounts’ needs.
Work with distributor reps to open new accounts; sell in incremental flavors and packages by riding long.
Make sure distributors have enough POS materials and that each rep has the necessary monthly amount.
Ensure all equipment is ready to go out into the trade (stickers placed on refrigerators, etc.).
Call on accounts independently; sell Brew Dr. products, fill out daily reports, and summarize the day via email to distributor DM and your regional BDK sales leader.
Qualifications & Experience:
High-energy, enthusiastic, self-motivated, self-disciplined, competitive, assertive, and goal-oriented self-starter with the desire to succeed.
Be able to work independently and with the rest of the sales and marketing team to accomplish goals.
Be able to manage a territory from a home-office base.
Strong organizational skills and ability to manage multiple tasks with strong attention to detail.
Possess excellent problem-solving and time management skills.
Possess excellent verbal and written communication as well as interpersonal skills.
Be able to travel daily and work flexible hours, including nights and weekends.
Have a registered, insured, and dependable vehicle, as well as a safe driving record and valid driver’s license.
The ability to drive to and from accounts regularly.
Please note this job description may not cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. In addition, duties, obligations, and activities may change at any time with or without notice.
Statement of Diversity & Inclusion:
Brew Dr. Kombucha is committed to maintaining a diverse, inclusive, and equitable workplace founded on respect, acceptance, and appreciation for all individuals. Fostering a positive, inclusive, and diverse workplace is integral to growing the creative and collaborative organization that we believe is critical for sustained success. With this in mind, we will strive to create an inclusive workforce that fully represents different cultures, backgrounds, and perspectives. Additionally, we will ensure that our employment practices support and promote diversity, equity and inclusion.
At Brew Dr., our mission is to explore the magic of tea to create delightful beverages. We craft quality, tasty, and functional tea beverages with thoughtful care for our people, ingredients, and the planet.
We value great taste, creativity, sustainability, and transparency. We take time to do things right, and we never settle.
Proud to be a B Corp:
Brew Dr. is proud to be the first national kombucha company to become a Certified B Corporation, joining the growing number of companies using business as a force for good.
Certified B Corporations meet rigorous social and environmental performance standards, public transparency, and legal accountability to balance purpose and profit. Yet, of the 40,000+ companies who have taken the assessment, only 5% passed to become B Corps. We’re proud to be in that 5%!