Associate Director of Sales - South

Red Clay Hot Sauce

JOB DESCRIPTION: Red Clay Hot Sauce is seeking an Associate Director of Sales - South to

help our national VP of Sales with the amazing growth we are seeing at Red Clay. The primary

objective for this role will be to grow Red Clay distribution in the South region, and the

secondary objective would be to help with account / purchase order management from the

administrative & logistical side. Finally, there will be need to assist in selling Red Clay at inperson

events, markets, pop-ups, festivals and tradeshows where needed.

This role will help determine, develop and deploy a comprehensive strategy to sell Red Clay’s

products and further grow their presence and velocity in the region. It will also involve

consistent interaction with current broker, distributor and retail partners, along with

maintenance of internal sales reporting systems.

Candidate must be based in the South, with a preference for Charleston, SC.



Account visits

• Identify and secure accounts in the region to hit annual sales goals

• Complete weekly account visit requirements

• Create actionable daily sales-oriented follow ups

• Log account interactions in Red Clay CRM system

• Track and maintain Red Clay shelf experience at accounts

• Provide excellent customer service throughout entire sales cycle


Retail Execution and Pricing

• Gain comprehensive understanding of applicable trends, both in product category and

at the account level

• Secure primary and secondary displays as available

• Keep track of pricing and planogram trends and communicate any adjustments to




• Grow total distribution in territory to match or exceed internal forecasts.

• Work towards both new distribution points and volume increase at current distribution


• Develop strong relationships with brokers and distributor reps in territory

• Plan for and execute on new item launches



• Participate in trade shows, holiday markets, sales pop-ups and PR events

• Work with internal Red Clay team to manage and monitor sales process



Bachelor’s degree or postgraduate level education preferred

Minimum of 1-3 years sales experience in a territory sales management role

Very strong interpersonal, written and verbal communication skills

Experience as the primary point of contact for key retail accounts, preferably in the South

Passion & enthusiasm for the Red Clay brand and selling food & beverage CPG products

Ability to set and manage daily schedule and monthly sales goals with consistent account

follow-up and without unnecessary oversight

Ability to collaborate effectively with VP of Sales, teammates, and cross-functional teams

Ability to work independently with a positive, resourceful attitude as part of a small remote

team with a flat structure environment

An enthusiastic, can-do attitude is essential along with initiative and the ability to anticipate

and solve problems before they have the chance to have a negative business impact

Experience with sales order and CMS systems, Google Suite and Microsoft Office

Ability to travel for meetings, pitching and tradeshows

Flexibility to adapt and desire to take on more responsibilities as company matures

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