Field Sales Manager

Liquid Death Mountain Water

About the Company:

Liquid Death is 100% natural mountain water from the Austrian Alps, served in ice-cold sustainable cans designed to murder your thirst. 

Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing water brands taking a completely unnecessary approach to canned water. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for BevNet’s Best Marketing in 2019, one of dot.LA’s hottest startups in 2020, and Medium’s cult-worthy brands among a few accolades.

As Liquid Death continues to bring unnecessarily awesome canned water options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand. 

About the Job:

As Field Sales Manager you will be responsible for delivering sales & distribution goals for key retailers, OnPrem, UDS & all other channels of business. This is a heavy field role and ability to influence retailers & DP’s is critical in selling the entire Liquid Death portfolio. All qualities required are: “Act Like an Owner”, “Challenge the Status Quo”, “The Bottle is Half Full”. We believe in shared leadership where team members are heard & leadership is broadly distributed. We are committed to our people as long as you are carrying your load.


  • Create, build and maintain strong partnerships with Distributors and Retailers to grow the Liquid Death Portfolio in assigned territory

  • Apply company sales strategies in key markets to dominate the premium water category

  • Communicate to our Distributor Partners to execute in trade execution with upcoming promotional programs and activities

  • Work closely with Regional Sales Manager and Leadership team to ensure streamlined communication is received

  • In Trade with Distributor Partner’s Sales team three to four days per week to educate teams and execute Liquid Death portfolio

  • Identify in trade opportunities to work with distributor partners to improve retailer support

  • Build strong local level relationships with key decision makers for chain accounts in territory

  • Strong emphasis on continued education with Sales Teams on category management, innovation, market conditions, competitor knowledge and trends in their assigned territory

  • Marketplace execution, maximizing distribution & securing high-value retail space

  • 8-15 calls per day depending on geography & initiatives

Knowledge, Skills & Experience:

  • Bachelor’s Degree preferred or equivalent in Business or Sales Marketing

  • Minimum of 4 years of sales experience within the Beverage and Distributor Sales Environment

  • Adaptable and quick to learn new processes and tools.

  • Thrives in “make it happen” startup environment

  • A track record of performance meeting targets and objectives.

  • Self-directed, goal-oriented and flexible, enjoying working in a fast-paced and at times challenging environment.

  • Ability to work cross-functionally and with a wide range of employees with different skill sets.

  • Strong organizational, interpersonal, and communication skills (written and verbal).

  • Collaborative, open, flexible

  • Successful track record of driving sales within a high-growth environment.

  • Experience selling in diverse sales channels / environments (Natural & Specialtychains, Independents, Café, Transportation)

  • Excellent negotiator & influencer

  • Curious. Forward thinker. Owner mentality

  • Excellent presentation skills. Both written & verbal

  • Experience with excellent in store selling standards

  • A proven track record of sales experience & achievement

  • Experience working with & influencing DSD and merch teams

  • Excellent presentation and communication skills -- both written and verbal

  • Proficiency with Microsoft Office Suite (excel, word, & PowerPoint), Google Suite (sheets, docs, slides)

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