Performance Drink

We’re seeking an entrepreneurial and innovative leader to head up our new start-up in the beverage arena - a leader who is adept in building a brand from the ground up, can build, manage and motivate a world-class team and has proven results.  This is an exciting opportunity to be part of the leadership team to create a breakthrough brand in an exciting category.  The person who fits this role, has a roll up your sleeves leadership approach and is committed to:

  • Developing and executing the strategic business plan, and achieving or exceeding planned P&L objectives.

  • Effectively collaborating with the Executive Leadership Team (including the Board) to ensure alignment, and effectively filtering and translating discussion points or ideas into functional plans for the company.

  • Leading, managing and holding the team accountable for achieving agreed-upon commitments.

  • Leading all major operating functions of the business.  Ensuring everyone is rowing together in the same direction.  

  • Modeling the way, always working toward the greater good of the business.

  • Providing motivating, steady and predictable leadership.

  • Resolving issues effectively — seeing real problems, being comfortable with conflict, calling out and resolving the problems in a practical and healthy manner.

  • Ensuring the team as a whole is healthy, functional and cohesive.

  • Ensuring that everyone is truly following, and adhering to the company's core processes and operating systems with consistency.

  • Demonstrating a relentless obsession with values alignment, focus, simplicity and clarity.

  • Ensuring a high level of effective communication throughout the company to ensure everyone is in the know and understands what actions to take.

  • Managing and operating to the approved all up budget.


  • On point to develop the initial sales and distribution strategy including hiring, leading and managing the sales team and distributor partnerships.

  • Planning and forecasting sales (in partnership with finance)

  • Growing and managing company sales through direct meetings with Retailers, Brokers and Distributors.

  • Ensuring brand pricing guidelines are executed throughout the sales channel.

  • Holding the sales team accountable to volume and price point (Key Performance Indicators) objectives.

  • Accountable for planning and execution of sales activities and programs required to achieve predetermined growth in sales and brand velocity.

  • Reacting to and understanding sales performance including distributor/broker performance as well as gauging competitive activity in the market.

  • Reporting out on market performance (and performance by retailer/distributor/broker).  Providing recommendations on any actions needed to ensure business plan is met or exceeded and execute against approved POA.

  • Supporting and acting as lead brand representative at trade events or for new customer (retailer or distributor) acquisition.


  • Proven track record in a similar role leading a growing brand in the food and beverage industry (beverage experience preferred).

  • Proven ability to grow a brand and work for a smaller sized business. Swiss Army knife capabilities. You will be brand President, thus will play in all factions of the business and need to have strong, educated opinions 

  • Willingness to work for a start-up growing systematically and thoughtfully in the category.

  • Depth of experience building and leading a sales organization from the ground up in the CPG space.

  • Solid understanding of the food and beverage industry (beverage preferred) and the trade channel.

  • Strong positive relationships with retailers and distributors across the country.

  • A strong profile with an entrepreneurial spirit and with tangible leadership results.

  • Excellent communication skills and proven problem resolution skills.

  • Analytical skills related to financial profitability methods used in business and sales management.

  • Roll up your sleeves approach with strong project management skills, well organized and laser focused on milestones and deadlines.

  • Computer and systems literacy.  

  • Master’s or Bachelor’s Degree preferred in relevant business related fields.

  • Ability to travel as needed (up to 40% of the time).


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