Field Sales Representative/Brand Specialist Southern California and Central Coast

Salt Point Co

Field Sales Representative/Brand Specialist (full time position)

Location: Southern California and Central Coast (SLO to San Diego Counties)


Type: Full Time

Reporting to: Regional Sales Manager

Experience: Field Rep

Functions: Sales

Industries: Spirits, Beer, RTD Cocktails



About Salt Point

Sunstream Brands, LLC (DBA Salt Point) was one of the first ultra-premium canned cocktail companies to market, canning cocktails since 2013, created by female founder, Heather Wyatt. Inspired by Salt Point, a Northern California State Park two hours north of San Francisco on the Pacific Ocean, a place that evokes the natural beauty and character of Northern California and seaport towns everywhere. Salt Point has four refreshing canned cocktails in their line up with all-natural ingredients and premium spirits, including Moscow Mule, Gin Highball, Greyhound and the new Margarita with disruptive packaging highly recognizable by their seaport characters.



Job Description

This person will help drive the growth of the Salt Point brand through developing new points of

distribution, ever increasing sales volume as well as managing existing retail accounts in the territory of San Luis Obispo to San Diego CA.


Key Responsibilities


1/ Net-New Sales:


  • Manage and grow the business in your territory
  • Selling through distributors by working alongside, supporting and managing distributor reps
  • Execute sale objectives set forth by your sales manager (both on and off premise)
  • Hit sales goals set forth by your sales manager (both on and off premise)
  • Expand distribution & breadth of Salt Point brand in cold boxes & shelves by capturing ideal



2/ Account Management:

  • Ensure account and customer satisfaction through friendly service and ongoing communication
  • Selling through distributors by working alongside, supporting and managing distributor reps
  • Logging all activity and placing orders through VIP/CRM software
  • Support accounts with in-store tastings & demos for their customers on a consistent basis including

some nights and weekends


3/ Merchandising:

  • Weekly display and in-store placement maintenance (re-stocking, re-facing, moving placement, etc.)
  • Coordinate placement of marketing materials (signage, displays, new price tags, etc.)
  • Checking inventory #’s and updating in VIP/CRM software
  • Replacing damaged product and making placement look as presentable as possible


Education, Attitude

-         Self-motivated, personable and results-driven.
-         Over 21 years of age, Bachelor’s degree preferred
-         Must demonstrate strong negotiation and persuasion skills.


  • All sales activities (phone calls, emails, in-person visits, etc.) Using VIP / CRM software
  • Must live in territory, work from your home office (the field is the office). All basic office supplies (printer paper
  • & ink, etc.) Are reimbursable business expenses except for furniture and fixtures such as desk, filing
  • cabinets, etc. We use a software called Tallie for expenses, which is easy to use and manage
  • expenses through.
  • We will have weekly virtual sales meetings and daily calls with management.


  • Monthly travel and phone allowance
  • Medical benefits through Kaiser, the employer covers 50% of the employee’s premium

    (medical and dental). Dependents’ premium will be the responsibility of the employee

  • No official number of vacation days. You take time off whenever you want or need to as long as the

    work gets done and your goals are met

  • A company-issued tablet/laptop will be purchased for you. The tablet Salt Point Beverage Co. property
  • A company-issued all-in-one printer will be purchased for you if you do not already have one. This

will be considered your personal property



  • There will be a 2-week in person training and ongoing virtual trainings

Compensation:  Base + commission role. You get commission on everything you sell + Incentives and Bonus opportunities.

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