Key Account Manager - West

Kitu Life Inc.

Founded by three brothers in the youngest brother's college dorm room, Kitu Life is now one of the fastest-growing beverage companies in the world. Our consumer packaged coffee products taste great, contain no sugar and have added supplements such as Protein, MCT oil and L-Theanine. We are committed to spreading positive energy with a great culture and only the very best employees who have a strong desire to be part of something truly special should apply.

We’re here to ignite & inspire positive energy for positive change & our philosophy is simple: BE A COACH!

Compassionate. Optimistic. Ambitious. Curious & Humble.

Job Description

  • Managing all aspects of our core West Grocery Accounts & Broker Partners with the support of our existing Regional / Divisional Teams
  • Organizing and managing all promotional calendars / retailer programming for those key accounts, to ensure strong sales and execution in stores
  • Responsible for leading the charge on all new item / innovation pitches to retailers, to ensure we’re getting our newest flavors & product lines out to retail as quickly and seamlessly as possible
  • Working with the KITU field teams to ensure execution in stores with both our own team and distributors, to ultimately optimize sales at the store level
  • Responsible for reporting directly to our VP / Director of Sales on a weekly basis in regard to your key account priorities, goals, tactics, initiatives assigned by our CRO.
  • Working with Inside Sales & Operations on Sales Forecasting & Demand Planning for the Annual Budget & Quarterly Sales Forecasts for operations.
  • Ensure we are working closely with our Marketing Directors & teams to drive awareness & key programs with our Retailers on a Quarterly & Monthly Basis.


    Key Account Manager Key Performance Indicators (KPIs)

  • Successfully implementing strong promotional calendars and retailer programs across all product lines, at all priority grocery accounts across the West
  • Successfully adding new SKU’s / Super innovation to all of our core retailers in a timely manner, to ensure they’re available to customers as quickly and efficiently as possible in retail
  • Ensuring we are setting clear, measurable monthly & quarterly goals in our sales Goal Tracker & Lattice for our teams
  • Ensuring we have a clear list of priority accounts & brokers to ensure we are monitoring progress across all of our product lines.
  • Ensuring we are hitting our total Monthly, Quarterly & Annual Case & Revenue Goals based on the combined KPI's of your RSM's, DSM's ASM's & TSM's
  • Reporting accurate Sales Data & Forecasts with Inside Sales & Operations when Forecasting & Demand Planning for the Annual Budget & Quarterly Sales Forecasts for operations & finance.
  • Ensure we are abiding by our Quarterly budgets & Hiring plans.
  • Maintaining incredible relationships with our Brokers, Key Accounts, DSD Distributors.
  • Attend weekly team meetings & individual 1 on 1 meetings with Manager & team to ensure alignment on priorities & opportunities.


    Key Accounts to be managed (including but not limited to)

    ?      Smart & Final, The SaveMart Companies, Stater Bros, Bashas + AJs Fine Foods, Raley’s, Harmons, Associated Foods, URM Group


    Team Dynamic

    ?      Manager: VP / Director of Sales

    ?      Direct Report(s): Key Account Analysts

    ?      Key Partners: Brokers, Key Accounts & DSD Distributors

    ?      Key Teammates: Division Managers, Regional Managers, Field Sales & BOPS

    ?      Key Tools: NS Budget, NS CRM, Shelvspace & VIP


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