Marketing Manager / Brand Manager
WHO WE ARE
JOYÀ is a functional food company reimagining wellness. A team of nutritionists, chefs, innovators and relentless change-makers, our mission is clear: to inspire and empower people to feel and live their best, every day, so that they can do the things they love with uncontainable joy.
What makes us different among functional food brands? We know that the wellness journey is a lifelong, challenging, and often confusing one. With new trends, diets and advice coming at you from all directions, and most “natural products” and supplements containing fillers, sweeteners and even synthetics, we’re here to help simplify your routine with everything you need, and nothing you don’t.
We also believe that your wellness journey should be a joyful one. Why would you stick to it if it’s not? That’s why we’re devoted to bridging the gap between function and flavor to create premium products that are as delicious as they are effective — no sacrifice.
At JOYÀ, we harness the power of the most revered traditional ingredients on the planet to create 100% pure, expertly formulated botanical blends that support your optimal health.
This is The JOYÀ Life.
We are looking for a dynamic, experienced part-time Marketing Manager to join the JOYÀ team in scaling our emerging brand. You are a storyteller, driven to inspire people through words and visuals. You are passionate about health and wellness and curious about the role of functional foods in promoting well-being. You are energetic, hard-working and motivated by the challenge of helping grow a business from the ground up.
Reporting to the Founder and CEO, the Marketing Manager is responsible for the development and overseeing execution of our marketing plan to bring our brand and products to life across websites, social media, email and partner platforms, and to drive awareness and sales through our D2C channels. You will manage all marketing channels, including digital marketing efforts and collaborations. We are a lean internal team with strong consultants and agency partners. In this role, you will lead our larger marketing team, including performance marketing, social media and PY agencies and graphic designers.
Manage and update our marketing plan and calendar
Lead all cross-channel campaign planning and activation
Manage creative team to ensure marketing needs are met in all creative material
Manage and support external agency partners (performance marketing, social media, PR) to achieve timely and on-brand execution of our marketing plan and bring marketing campaigns to fruition
Develop, maintain and ensure consistent communication of a compelling brand position across all communication channels and push for innovation
Identify PR opportunities and create stories to highlight JOYÀ’s story and industry-leading products
Manage, research and develop strong relationships with a targeted portfolio of ambassadors, influencers and content creators to drive brand awareness
Measure success of marketing campaigns, set KPIs/targets, and monitor and evaluate impact
Manage performance inclusive of dashboards, business analysis and basic reporting
Drive world-class go-to-market by developing strategic positioning, assets and collateral, and activation strategies
Share our passion for health and wellness
Degree in Communications or Marketing
Extensive understanding of digital marketing metrics across all marketing channels including email marketing, PPC, Affiliates and social media marketing
An entrepreneurial mindset and thrive within a start-up environment
Have 5+ years of experience in brand/product marketing with a solid understanding of advertising, digital marketing, PR, sales promotions and trade marketing
Experience in CPG and e-commerce, with experience in health and wellness being a strong plus
Effective communication and presentation skills with the ability to clearly articulate goals and objectives; fluency in English
Ability to work autonomously, managing priorities and multi-tasking across numerous work streams
This role will be:
- fully remote
- to start, will be 2.5 days/week
- compensation commensurate with experience
HOW TO APPLY
If you are a passionate team player and are interested in the above position, please send us your:
cover note: in 100 words or less, let us know why you’re excited about, and the best person for this role and for JOYÀ
summary case study: in a few bullet points, tell us about a CPG brand for which you led its marketing strategy, indicating key elements of the strategy and measurable results
Looking forward to hearing from you!
The JOYÀ Team