Trade Marketing & Events Manager at Premier Craft Beer Wholesaler

Craft Collective


Craft Collective is seeking a Trade Marketing & Events Manager to hone and oversee marketing efforts in the field to increase sales, drive customer growth, and educate consumers about its portfolio of 75+ craft beverage brands.


  • Create marketing campaigns and develop solutions to drive demand and maximize sales opportunities in the field, supporting the goals of our customers, sales team, and suppliers.

  • Drive event marketing strategy, including vetting opportunities, planning support, promotion, and activation. Attend events as needed.

  • Produce or lead the production of events large and small.

  • Lead Craft Collective’s in-store tasting program, including recruitment, training, coordination, and execution.

  • Manage POS library, including sourcing, purchasing, fulfillment, distribution, and maintaining inventory. Work with the Graphic Designer to conceptualize new assets when needed.

  • Work cross-functionally with the marketing team and key stakeholders (both internal and external) to identify deliverables and deadlines and ensure results.

  • Manage chain-specific product information and authorizations in collaboration with the Sales team.

  • Design and implement creative visual merchandising strategies for key accounts.



  • 2-4 years of professional marketing experience, preferably in a role involved in trade marketing or brand marketing

  • Event production experience a big plus

  • Bachelor’s degree in a relevant field of study

  • Excellent communication and people skills

  • Flexible work style

  • Detail-oriented

  • Ability to build a strong network of peers and partners to co-create success

  • A desire to learn more about small business operations and experience startup culture

  • Ability to attend events, including night and weekend events

  • Interest in craft beer preferred



Competitive pay based on experience including a base salary and annual bonus. Industry-leading benefits.


Our industry-leading benefits package includes:

  • Customary health care, dental & vision benefits (83.33% covered)
  • Company paid-for life/long-term/short-term disability (100% covered)
  • $5,000 fertility and family forming benefit via Carrot Fertility
  • 401K with 4% company match and profit sharing contributions
  • 529 College Savings plan
  • Unlimited vacation time (subject to manager approval)
  • Paid community time-off up to 16 hours per year
  • Charitable matching up to $260 per year
  • Personal samples of company products (2 cases per month)
  • Monthly vehicle stipend
  • Cell phone data plan reimbursement
  • Cell phone insurance reimbursement
  • Expense account
  • Computer provided


Craft Collective is a 6-year old independent craft beverage distribution company focused on quality, small, craft producers. We were founded by craft beer enthusiasts, with the goal of improving the distribution environment in New England for breweries and consumers. We maintain ample refrigeration, a fully climate-controlled warehouse, and refrigerated delivery vehicles. Our people represent our brands with enthusiasm and diligently care for our products. We’re honest, accommodating, and committed to helping craft producers succeed. We work with producers like ProclamationAeronautDorchester BrewingSchillingSingleCutFinbackIdle HandsFour QuartersBoochcraftLuna Bay Booch, and more. You can see our entire portfolio here.


Craft Collective is a well-capitalized startup company. We offer competitive pay, terrific benefits, and a craft-beer enthusiast culture. We are dedicated and passionate about this industry. We work hard and will expect the same from you. This position offers the opportunity to become part of a great team of individuals driven to deliver the best quality craft beverages to the finest establishments in Massachusetts, Rhode Island, and Maine.

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