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BRAND DEVELOPMENT MANAGER - Sacramento / Lake Tahoe

Sierra Nevada Brewing Co.

Get to Know This Role
The Brand Development Manager (BDM) is responsible for building brand affinity and brand solutions to establish and grow the consumer base for a new brand or group of new brands within a defined geographic area. The position requires developing out-of-the-box, creative ideas to get new products noticed and to ensure that consumers have a positive and memorable experience each time they try one of these new products. This is a grassroots sales and marketing position focused on target neighborhoods where the BDM is expected to build buzz, awareness, and excitement around the new product(s).


What You Will Do
* Establish and grow distribution at all accounts in areas where target drinkers frequent. Continually build and refresh account lists based on the volume of target consumers that visit the accounts not necessarily the volume of product the accounts sell
* Create innovative ways to get brand(s) noticed by target drinkers in all target areas including both high and low volume accounts. This includes but is not limited to designing and performing sampling events, on-premise nights, creative POS tools, staff trainings, community involvement, etc. that drive brand awareness and conversion
* Communicate our brands' value proposition to target consumers; identify the unique benefit our brand(s) provide
* Recognize and react to rapidly changing category trends and competitors; focus on solutions when addressing these changes with wholesalers, sales force or retailers
* Quickly find and follow through on leads to uncover new channels to reach our target consumers
* Create impactful sampling experiences both in accounts and at community events around accounts, creating a positive, unique, and memorable first impression for target drinkers
* Build reputation and awareness of brand(s) within target areas to the point that all key accounts and most target drinkers are familiar with the brand(s)
* Collaborate with Area Sales Manager counterpart(s) and distributor sales personnel to coordinate all account activities. Record all account and market activities in company CRM
* Provide feedback to Regional Sales Manager and Director of Sales as to what is working at retail and what challenges are
* Be local market expert about focus brand(s) and occasionally join team members at key account calls and distributor meetings
* This job will require time outside of the normal business hours with night and weekend obligations on a regular basis


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